BA (Hons) Marketing
You’ll be supported in developing a comprehensive understanding of marketing theory combined with practical application. You’ll study the key concepts of consumer behavior and insight, marketing strategy, effective marketing planning and decision making, marketing communications, and creative digital technologies, focused on engaging global audiences.
Solent’s BA (Hons) Marketing program is open to students from a range of academic backgrounds. Candidates should aspire to a career in marketing, advertising, PR, events, research and marketing analytics.
Students who complete a relevant foundation year at Solent benefit from direct entry onto this course.
For more information, please visit the institute website.
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- Marketing Information and Customer Insight
- Marketing Principles (CIM)
- Creative Digital Technology
- Business Enterprise
- Consumer Behaviour
- Business Data and Analytics and IT Skills
- Managing Marketing in Business
- Integrated Marketing Communications (CIM)
- Employability and Work Placement Skills
- Academic & Marketing Research Skills
- CRM & Stakeholder Marketing
- Digital Marketing (CIM)
- Customer Experience (CIM)
- Work Placement
Please note: Not all optional units are guaranteed to run each year.
- Final Major Project
- Strategic Marketing within the Business
- Project Management in Business (PRINCE2)
- Direct & Digital Marketing (IDM)
- International Marketing
- Services Marketing
- Arts and Not-For-Profit Marketing
UK, EU and Channel Island full-time fees: £9,250 per year
International full-time fees: £12,875 per year
Scholarships & funding
For more information about scholarships, please visit the website.
Become the vital link between businesses and their customers. Communicate key messages and create valuable goodwill.
About this institute
Solent University is all about creating opportunities: for its students, for its staff, for its partners. It offers expertise and experiences you couldn’t get anywhere else, opening doors and making introductions. We’re focused on the practical side of higher education...
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