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BA (Hons) Marketing

Solent University
3 years
Full time
Bachelor's degree
Inquire for more information
38,625 GBP

Program description

BA (Hons) Marketing

You’ll be supported in developing a comprehensive understanding of marketing theory combined with practical application. You’ll study the key concepts of consumer behavior and insight, marketing strategy, effective marketing planning and decision making, marketing communications, and creative digital technologies, focused on engaging global audiences.

Admission requirements

Solent’s BA (Hons) Marketing program is open to students from a range of academic backgrounds. Candidates should aspire to a career in marketing, advertising, PR, events, research and marketing analytics.

Students who complete a relevant foundation year at Solent benefit from direct entry onto this course.

For more information, please visit the institute website.

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Program content

Year one

Core units

  • Marketing Information and Customer Insight
  • Marketing Principles (CIM)
  • Creative Digital Technology
  • Business Enterprise
  • Consumer Behaviour 
  • Business Data and Analytics and IT Skills

Year two

Core units

  • Managing Marketing in Business
  • Integrated Marketing Communications (CIM)
  • Employability and Work Placement Skills
  • Academic & Marketing Research Skills
  • CRM & Stakeholder Marketing


  • Digital Marketing (CIM)
  • Customer Experience (CIM)
  • Work Placement

Please note: Not all optional units are guaranteed to run each year.

Year three

Core units

  • Final Major Project
  • Strategic Marketing within the Business
  • Project Management in Business (PRINCE2)
  • Direct & Digital Marketing (IDM)


  • International Marketing
  • Services Marketing
  • Arts and Not-For-Profit Marketing

Tuition fees

UK, EU and Channel Island full-time fees: £9,250 per year

International full-time fees: £12,875 per year

Scholarships & funding

For more information about scholarships, please visit the website.

Request info

Want to know more about this program, BA (Hons) Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


Become the vital link between businesses and their customers. Communicate key messages and create valuable goodwill.

About this institute

Solent University

Solent University

Solent University is all about creating opportunities: for its students, for its staff, for its partners. It offers expertise and experiences you couldn’t get anywhere else, opening doors and making introductions. We’re focused on the practical side of higher education...

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Contact info

Solent University

Solent University
E Park Terrace
SO14 0YN Southhampton
United Kingdom

 Show phone number Program webpage

Request information

Want to know more about BA (Hons) Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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