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MBA Master's Degree in Sports Management

Real Madrid Graduate School
Program overview
9 months
Part time
Master's degree
26,900 EUR
Start dates
Madrid
26,900 EUR
October 2020

Madrid
26,900 EUR
October 2021

Madrid
26,900 EUR
October 2022

Program description

MBA Master's Degree in Sports Management

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations. The MBA - Master’s Degree in Sports Management is taught 100% in English and provides specific training in the field of sports management.

This MBA primarily consists of ten modules on company management, followed by a cross disciplinary module on management skills.The program contains a segment that specializes in sports and focuses on marketing, management and the operation of sports facilities.

The international nature of this program will enable students and sports managers to obtain the broadest possible perspective on all existing sports management models, not only in Spain but also beyond our borders, thanks to the participation of a top-class international faculty. This educational commitment will exponentially improve the scope and professional possibilities of our students.

The MBA Master’s degree in Sports Management combines a unique exposure to Real Madrid, academic excellence, real practical cases and a vast network of contacts in the sports industry.

Admission requirements

Student Profile and Study Access Information:

Graduates who wish to focus their professional careers on sports management, professionals in the field of sports who wish to update their knowledge, professionals from other fields of knowledge who wish to enter the sports world, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

Admission Process:

The admissions process for Real Madrid Graduate School – Universidad Europea programs can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff will set a date for taking the entrance exams corresponding to the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.

The admissions process involves no costs or commitment for candidates until their place is formally reserved.


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Program content

This MBA primarily consists of ten modules on company management, followed by a cross disciplinary module on management skills.The program contains a segment that specializes in sports and focuses on marketing, management and the operation of sports facilities.

METHODOLOGY

  • The international nature of this program willenable students and sports managers to obtain the broadest possible perspective on all existing sports management models, not only in Spain but also beyond our borders, thanks to the participation of a top-class international faculty. This educational commitment will exponentially improve the scope and professional possibilities of our students.
  • This MBA primarily consists often modules on company management, followed by a crossdisciplinary module on management skills. The program contains a segment that specializes in sports and focuses on marketing, management and the operation of sports facilities.
  • Students will come into contact with all the areas in the city where Real Madrid is present (facilities, sporting venues, organizational and management institutions, etc.), as well as with the Real Madrid Foundation. Students will also gain firsthand insight into other facilities and management models through visits to: Santiago Bernabéu Stadium, Ciudad Deportiva Real Madrid (Real Madrid Training Complex), Ciudad del Fútbol de la RFEF (Soccer City of the Royal Spanish Football Federation), Caja Mágica (Madrid Open Tennis Stadium), and other spaces intended for leisure and entertainment run by both public and private organizations.
  • Students may participate in a trip to New York City with other students of the Real Madrid Graduate School. The trip will include visits to the headquarters of important sports leagues such as NBA, MLS, and NHL, major venues like Metlife Stadium, and marketing companies such as Octagon. This is one of the best experiences a Sports Management student can have, both from a managerial and an operational viewpoint, since they will receive hands-on learning and apply the knowledge they have gained throughout their studies.

STUDY PLAN 

MODULE 1.- General Management

  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects

MODULE 2.- Finance

  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management

MODULE 3.- Sports Facility Management and Operation

  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management

MODULE 4.- Marketing and Communications

  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media

MODULE 5.- Managerial Skills and Human Resources

  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations

MODULE 6.- Specialization in Entrepreneurship, Sustainability and Social Responsibility in Sports

  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure

MODULE 7.- Specialization Branch B - Marketing and Communications (*)

  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World

MODULE 8.- Specialization Branch C - Sports Facility Operation (*)

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces

MODULE 9.- Internship

MODULE 10.- Master's Thesis

(*) Of the four specializations student has to choose three. The Module VI Specialization Branch D – Sports Law, it is available campus based in the afternoon in Spanish.

Tuition fees

Total fee: 26,900 EUR

  • Reservation fee: 1,500 EUR
  • Tuition fee: 25,400 EUR

Scholarships & funding

We’re here to help. If you want to study at Universidad Europea, you have anumber of internal and official scholarshipoptions to apply for. In addition, we provide comprehensiveFinancing and Discount options. 

FIND YOUR SCHOLARSHIP

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships

Qualification

MBA Master's Degree in Sports Management 

Career opportunities

Graduates from this program will be prepared for management careers in a sports context including within sports clubs, governing bodies and sports businesses.

The careers linked to this specialization are in companies relating to sports, in areas such as:

  •  Sports entertainment.
  • Multi-sport events.
  • Sports and exercise services (sport for all).
  • Sports academies.
  • Fitness/wellness chains.
  • Clubs
  • Federations.
  • Athlete representation.
  • Sports equipment multinationals.
  • Sports infrastructure multinationals.
  • Multinationals which invest heavily in sports sponsorship.

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About this institute

Real Madrid Graduate School

Real Madrid Graduate School - Universidad Europea

Dream of turning your passion into your career? Study at the only Postgraduate School specialized in sport. Train your dreams. At the Real Madrid Graduate School - Universidad Europea you’ll learn among leading sports professionals. Our graduate programs are based...


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Contact info

Real Madrid Graduate School

Avda. Fernando Alonso, 8
28108 Alcobendas, Madrid

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Want to know more about MBA Master's Degree in Sports Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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