
About this program
Service Design
Through POLI.design, the Politecnico di Milano devotes a specialized upper-level training programme to Service Design.
The Master in Service Design is an international training programme – taught entirely in English – focused on a user-centred approach, and the development of service ideas from contextual research to prototyping.
The overall idea behind the Master stems from the awareness of the significant changes that have occurred in the development and delivery of services and products by companies and public-sector organizations, and the radical impact that these changes are producing on professional skills and corporate capabilities.
It is thus essential to train professionals who can build and manage new physical and virtual patterns of service experience and interaction.
The complexity of conceiving, developing, and delivering a service requires innovation culture, creative thinking, and cultural exchange.
The Number of Admitted Students is 30
Admission requirements
The Specializing Master invites applications from candidates with a degree, master’s degree, or university-level diploma in design, architecture or engineering. Candidates may also be specialized in non-polytechnic disciplines for whom polytechnic skills can significantly enhance their prior professional training.
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Learn moreProgram content
Didactic Modules
Lectures: Theoretical lessons aimed at introducing the discipline, and methodological lessons devoted to the acquisition of processes, tools, and approaches.
Service Design Pills: Targeted seminars that delve deeper into approaches and tools through the experimentation on a topic.
Service Design Masterclasses: One day lectures provided by an expert or a Service Design guru to investigate cutting-edge topics emerging in the world of Service Design.
Service Design Workshops: Design labs, in collaboration with companies, dealing with a real briefing that is focused on user research, and the development of service ideas and prototyping.
Internships: 475 hours of training experience in a partner company of the Specializing Master or other companies suggested by participants.
Tuition
Total tuition fee: €15,500
Early bird -10%
Visit the page of the Master and register by the deadline to get a 10% reduction on the tuition fee.
Deadline: 31st March 2021
Qualification
The Specializing Master in Service Design trains specialists in the design of services for firms and public sector organizations.
The program's overall objectives are to produce experts and consultants with a solid design culture, vision, and the ability to design, manage, and organize the conception and implementation of a service.It also aims to develop innovation and entrepreneurship.
On conclusion of the program, the participants will be able to:
- Devise systemic innovation models for services
- Deploy theoretical skills to operate with complex system
- Use specific service design tools and manage redesign
- Observe & Analyze user experience to construct a user-centered vision of complex interactions
- Manage service conception, design and development
- Foster entrepreneurship
Career paths
Numerous employment opportunities are available to graduates from the Specializing Master in Service Design.
Potential roles include:
- Service designer as a specialized consultant at a design agency
- Service designer as a consultant or employee of public-sector organizations, research centers, enterprises and authorities
- Service designer as a consultant or employee of private-sector organizations, research centers, companies and organizations
- Service designer as a freelance or self-employednprofessional (start-up).
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About this institute

POLI.design is based in Milan, a universally known and recognised international centre of excellence for design.
The permanent structures, cultural institutions, fairs and showrooms, publishing industry, schools, displays, exhibitions, and events that the city has to offer are numerous and contribute to creating a culturally lively and dynamic climate that can enrich professional and training courses,...
Why study at POLI.design
POLI.design is the post-graduate school in Design of the Politecnico di Milano that supports and completes the curricular paths of the School of Design, aiming at professional training and an effective insertion in the many areas of work in which the designer operates today.
It plays a hinge role between universities, businesses, organizations and institutions and professional worlds, operating in the perspective of internationalization and establishing partnerships with universities, schools, organizations, institutions, companies and companies from time to time.
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POLI.design
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