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Premium Design Management
12 months
Full time
Master's degree
On campus
21 November 2022
Application deadline: 21 October 2022

About this program

Premium Design Management

The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.

The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to the design, and the analyzes and studies related to the world of marketing and business management.

The Number of Admitted Students is 25

Admission requirements

Master is open to candidates who have a Bachelor or a Master of Science in Economy, Engineering Management, Architecture, Industrial Design (or equivalent qualifications under the law), or in other disciplines where the Master course is complementary to the candidate's previous experiences. The Board reserves the right to select and admit graduates or applicants with a university degree from other universities, on condition that those academic qualifications are compatible with the Specializing Master's subjects and/or applicants with a curriculum vitae that is coherent with the Specialising Master. For foreign applicants, the Master is open to students holding equivalent qualifications.

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Program content

Didactic Modules

The module held in the Politecnico is divided into the courses listed below and teaching activities are divided into four units:

  • Unit 1 - The Pillars of Design
  • Unit 2 - Product and Brand Design
  • Unit 3 - Communication Values
  • Unit 4 - Retail and Brand Experience

An optional course with a total duration of about 100 hours on the following topics:

  • Luxury Management,
  • Luxury Marketing of Goods & Services.


Total tuition fee: €12,500


Upon completion, students earn a Politecnico di Milano first-level Specializing Master in “PREMIUM DESIGN MANAGEMENT”.

The Specializing Master grants 60 CFU, equivalent to 60 ECTS.

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About this institute is based in Milan, a universally known and recognised international centre of excellence for design.

The permanent structures, cultural institutions, fairs and showrooms, publishing industry, schools, displays, exhibitions, and events that the city has to offer are numerous and contribute to creating a culturally lively and dynamic climate that can enrich professional and training courses,...

Read more about this school

Why study at is the post-graduate school in Design of the Politecnico di Milano that supports and completes the curricular paths of the School of Design, aiming at professional training and an effective insertion in the many areas of work in which the designer operates today.

It plays a hinge role between universities, businesses, organizations and institutions and professional worlds, operating in the perspective of internationalization and establishing partnerships with universities, schools, organizations, institutions, companies and companies from time to time.

Contact info

Via Don Giovanni Verità, 25
20158 Milan

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Message the school

Want to know more about Premium Design Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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