About this program
Marketing
The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.
Admission requirements
- Unit Requirement - 60 UNITS, with at least a 2.0 grade point average. At least 12 of the units must be earned at OCC, with a minimum of one course taken for a letter grade. At least 3 units in an advanced course from the program must be completed at OCC. A student must be enrolled at the time of application for graduation. Units earned at an accredited college or university on a credit/no credit basis will be counted toward the degree requirements of the college, to a maximum of 15 units.
- Major Requirement - Complete the AA or AS major requirements as detailed in the Degree and Certificate section of this catalog.
- Mathematics Requirement - Demonstrate competence in mathematics by either obtaining a satisfactory grade (grade of “C” or better or“pass”) in a mathematics course at or above the level of Intermediate Algebra as demonstrated by prior coursework, or by demonstrating competency that is comparable through the completion of a college-level math course that has Intermediate Algebra as a prerequisite: Psychology A160 or Math A100 or higher, with the exception of Math A220.
- General Education Requirement - Students may choose to complete Option 1 (OCC AA GE), Option 1 (OCC AS GE), Option 2 (CSU GE), or Option 3 (IGETC) to satisfy the general education requirement. See the General Education Patterns section of this catalog for more information.
- For more information about admission requirements, please visit the college website
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Learn moreProgram content
- Introduction to Business
- Professional Communication
- Introduction to Marketing
- Professional Selling
- Principles of Advertising
- International Marketing
- Business English
- Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship
- Public Relations
- Introduction to Mass Communications
- Direct Marketing
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition
Please visit the website for information about tuition fees
Qualification
- Function effectively in a multitude of first-entry marketing positions using the skills, tools and principles they have acquired.
- Communicate effectively and persuasively in personal, organizational, and selling environments.
- Effectively apply and utilize their acquired knowledge of the principles of marketing to market and/or promote a business, product, or service.
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About this institute
Orange Coast College
Orange Coast College (OCC) is a 2-year community college located in Costa Mesa, California minutes from Disneyland Resort and California's most popular beaches. As a community college, OCC is accessible offering low-cost tuition and flexible admissions for programs leading to...
Contact info
Orange Coast College
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