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Master of Business Management (MBM) Digital Marketing & Communication

New European College
3-4 semesters
Full time
Master's degree
Munich
English
Master of Business Management (MBM) Digital Marketing & Communication

Program description

Master of Business Management (MBM) Digital Marketing & Communication

The Master of Business Management program, specialized in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. The specialization in Digital Marketing & Communication specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media.

The specialization in Digital Marketing & Communication specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organizations have completely changed their approach to advertising and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, but also with the actual method and perception of marketing & communication in a digital age.

Internet and the many and various types of social media have created an unprecedented way in which people connect businesses to customers, business to business, and also people who would not normally meet. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. This specialization brings together up-to-date marketing communication, understanding digital media, and the implementation of big data analytics.

The program has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

Example courses include:

  • Marketing Management
  • Globalization, Society & Culture
  • The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence
  • New Media, Marketing & Analytics
  • Strategic Management
  • Business Intelligence & Data Mining
  • Strategic Communication & Branding

The Master in Business Management program is designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management.

Admission requirements

Bachelor degree

English Language Requirements

  • IELTS 6.5 or equivalent. Click here for an overview of the equivalent scores. The TOEFL Code of Wittenborg is 4889.
  • If the student’s IELTS score is not sufficient and they have at least a 5.0, they can receive a conditional acceptance to the Master programs and must participate in a Business English Preparation Program. Once the student passes the IELTS with 6.5, they can enter their respective program at the next intake.

3 Years Professional Work Experience

  • The applicant must have completed three years of professional work experience, after graduating from a bachelor degree, in order to be eligible for this program
  • Applicants are requested to provide 2 reference letters: 2 from their Employer OR 1 Academic and 1 Employer

Does this course require proof of English proficiency?

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Program content

Continuous evaluation and hands-on learning are at the center of New European College’s academic programs. The school year at New European College is divided into two terms – Winter Term and Summer Term, and six main blocks which last six weeks each. Each six-week block consists of two lesson weeks, followed by a project week, then two more lesson weeks, followed with an exam week, to complete the module.

Project Weeks are key components of the New European College’s program. During Project Week, students have the opportunity to work in teams on a practical case or simulation with the goal to present a final ‘pitch’ and evaluate their experience at the end of the week.

Tuition fees

€6,100 per semester

Qualification

Master of Business Management

Continuing studies

In this age of digitalization and internet driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy. Companies need people who understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.

Graduating from a highly international institution that places great emphasis on the combination of academic research and professional exposure means that the career prospects of graduates from the Master of Business Management program, specialized in Digital Marketing & Communication, are diverse and global.

Many graduates of this program aspire to continue their studies at the PhD level and/or move directly into business, sometimes as a result of their work placement or final project. Examples of companies where alumni work range from leading global companies, consultancies and big-data management firms to more local and specialized companies, NGO’s and government agencies.

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About this institute

New European College

The New European College is an international business school in Munich, which offers a modern business education based on the delicate balance between theory and practice. Located in Munich, one of the richest and most prosperous cities in Europe students...


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Contact info

New European College

Wolfratshauser Str. 84
81379 Munich
Germany

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https://www.new-european-college.com

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Want to know more about Master of Business Management (MBM) Digital Marketing & Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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