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Bachelor of International Business Administration (BBA) Marketing & Communication

New European College
6-10 semesters
Full time
Bachelor's degree
On campus
31 August 2020
Bachelor of International Business Administration (BBA) Marketing & Communication

Program description

Bachelor of International Business Administration (BBA) Marketing & Communication

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

The Marketing & Communication program is aimed at developing the skills and competencies that a modern Marketing and Public Relations Officer requires.

Students are introduced to modules such as Mass Communication, Public Relations and Company Branding, but also areas of marketing such as Marketing Research, Niche Marketing and E-Presence.

During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

The bachelor degree program is designed to equip students with the knowledge & understanding of the essential aspects of business theory and practice. Through NEC’s courses, students are immersed in a wide-range of topics, such as Marketing, Finance, Economics, Entrepreneurship and Communication. Case-studies, project weeks, corporate visits, guest speakers and networking events are integrated in the courses, along with project weeks, allowing you to test and continually apply what you‘ve learned in the real world with companies and industry professionals.

To further refine the skill-set needed to be a successful manager, foreign language courses and a mandatory internship, together with additional communication workshops and management seminars accompany your studies.

Whether global corporations, small & medium size, or family businesses – all companies are your potential employers after the successful completion of our bachelor degree program.

Admission requirements

Secondary School Degree

  • Please contact our Admissions Team to receive High School diploma comparisons (Advanced Placement / Credit Transfer Possible)

English Language Requirement

  • IELTS 6.0 or equivalent. Click here for an overview of the equivalent scores.
  • If the student’s IELTS score is not sufficient and they have a minimum score of 5.0, they can receive a conditional acceptance to the Bachelor program and must participate in a Business English Preparation Program. Once the student passes the IELTS with 6.0 (Bachelor) they can enter their respective program at the next intake.

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Program content

Continuous evaluation and hands-on learning are at the center of New European College’s academic programs. The school year at New European College is divided into two terms – Winter Term and Summer Term, and six main blocks which last six weeks each. Each six-week block consists of two lesson weeks, followed by a project week, then two more lesson weeks, followed with an exam week, to complete the module.

Languages and Project Weeks are key components of the Bachelor program. Language courses are offered at the start of each term for the full three blocks. During Project Week, students have the opportunity to work in teams on a practical case or simulation with the goal to present a final ‘pitch’ and evaluate their experience at the end of the week.

Tuition fees

€4,900 per semester


Bachelor of International Business Administration

Continuing studies

Marketing and Communication specialists take a product or service and associate that product or service with a brand name, a house style and a philosophy. Marketing can be defined as being the intermediary function between product development and sales.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas directly affected by the marketing and communication strategy.

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Join a global community, learn from industry professionals, balance theory and practice. Become a student at New European College to experience all this and more.

About this institute

New European College

New European College

The New European College is an international business school in Munich, which offers a modern business education based on the delicate balance between theory and practice. Located in Munich, one of the richest and most prosperous cities in Europe students...

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Why study at New European College

Germany ranked #1 study abroad country

Germany has been ranked the #1 study abroad country in Europe (and #3 in the world) for 2020! Whether you're interested in the urban vibes of cities like Munich, Berlin, or Frankfurt or the fairy tale towns of Marburg and Freiburg, you're guaranteed a world class education at a great price!

Contact info

New European College

Wolfratshauser Str. 84
81379 Munich

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