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MSc Wine and Gastronomy - Marketing Savoir Faire and Terroir in a Disruptive and Digital World

NEOMA Business School
15 months
Full time
Master's degree
Scholarships available
On campus
October 2022
NEOMA Business School

About this program

MSc Wine and Gastronomy 

Offered in the Champagne area, the MSc Wine and Gastronomy is a marketing-driven program that aims to provide students with a strong food culture background levied with a solid theoretical base, enabling them to be efficient managers in a wide variety of food, wine and beverage related industries. The program focuses on consumer and firm decision-making relative to food, spices, wine, spirits and other beverages.

5 reasons to join the programme:

  • Learn to deal with market challenges specific to the food and beverage industries.
  • Gain a multidimensional perspective that incorporates producers, marketers, entrepreneurs, and territorial actors.
  • Benefit from premium academic content anchored with professional workshops and become an expert in bridging theory, practice and culture.
  • Understand the dynamics surrounding the consumption, marketing and management of food, wine, spirits and beverages.
  • Learn to combine modern-day issues (such as technology, Internet, climate change), with heritage to adapt and associate tradition to innovation.

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Admission requirements

Candidates should demonstrate an interest and/passion for food and wine via certifications, membership to associations, courses, etc. Candidates should have basic marketing knowledge and some notions of business. They should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

All nationalities are welcome although candidates should be aware that they will be expected to taste and come into direct contact with a wide variety of wines, spirits, beers, and beverages as well as numerous types of foods throughout the year – those with specific dietary restrictions should consider this before applying to the program.


  • 4-year Bachelor degree (in economy, business, science, sociology, liberal arts).
  • Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6, etc.)


Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

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Program content

The program offers theoretical courses where academic research and advanced marketing principles are juxtaposed with real-life case studies.


Phase 1: Core courses

  • Corporate Strategy & Marketing (overview of marketing and management)
  • Cross-cultural marketing (bases of international marketing)
  • Food culture & sociology – the history of taste and the importance of it in culture
  • Statistics for business – understanding how to conduct and interpret research
  • Business Law – related to food and wine
  • Food economics, agribusiness & sustainability – the world of tomorrow.
  • Food and drink consumer behavior (incl. sensory marketing)
  • Geopolitics of food and wine
  • Food & drink retailing & logistics – from farm (to factory) to table
  • HR & Team management + services marketing
  • Business dev. & account management (including export focus)
  • Communication & brand management (incl. digital)
  • Territorial & collective marketing + food/oeno tourism
  • Entrepreneurship – building a taste business from scratch

Phase 2: Professional experience mandatory

  • Internship
  • Mission
  • Employment
  • Incubator

Phase 3: Final dissertation

Scholarships & funding

NEOMA Business School supports and encourages the best international students to enter its programmes via an ambitious programme of excellence scholarships.

This scholarship and financial aid programme helps the best international profiles enter one of the programmes offered by the school. Determined based on the academic excellence and professional and personal achievements, the excellence scholarships aim to attract the best foreign students.

For more information about scholarships, please visit the institute website.


€ 17 300 per year


Upon completion of the programme, students will graduate with a Master of Science degree. 

Learning outcomes

At the end of the program, students will be able to understand the complex dynamics of the food industry as well as the cultural, global and structural issues that govern how and why consumers buy these products.

Career paths

Anchored in Champagne, a world-renown wine and culinary destination only 45 minutes away from Paris, this 18-month program is ideal for those aiming for a career in food, wine, spirits, beverage marketing as well as those wishing to work in hospitality.

Careers to which you can aspire:

  • Marketing director for a food or wine brand
  • Director of food and beverage service in hotel/palace
  • Export manager for food or wine brand
  • Director of wine brand/house
  • Manager of oenotourism for a winery
  • International brand ambassador
  • Journalist in food and wine
  • Market researcher or analyst in food and wine sector

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About this institute

NEOMA Business School

Established in 2013, NEOMA Business School is a French business school offering a range of academic programs. The school was formed when Rouen Business School, formed in 1871, and Reims Management School, established in 1928, were merged. The school is...

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Why study at NEOMA Business School

  • 150 years combined experience of delivering academic excellence in higher education
  • 3 state-of-the art campuses: Reims, Rouen and Paris
  • 3 international accreditations
  • 9,500 students
  • 100 different nationalities
  • 170 permanent professors
  • +62% of the faculty is international
  • 1,200 professionnal teachers
  • 6,800 companies
  • + 200 key corporate partners
  • 1 network of over 62,300 graduates
  • 335 international academic partners

Contact info

NEOMA Business School

1 Rue du Maréchal Juin
BP 215
76825 Mont-Saint-Aignan Cedex Rouen

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Message the school

Want to know more about MSc Wine and Gastronomy - Marketing Savoir Faire and Terroir in a Disruptive and Digital World? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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