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MSc Marketing French Excellence

NEOMA Business School
15 months
Full time
Master's degree
Scholarships available
On campus
October 2020
16,900 EUR
NEOMA Business School

Program description

MSc Marketing French Excellence

The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.

Why join this programme?

The MSc in Marketing French Excellence prepares students for a career in international marketing by:

  • Focusing on French centres Excellence as benchmarks for the development of wide-ranging knowledge and understanding of France's outstanding position in international marketing.
  • Analysing in detail marketing strategy and tactics in different French industries to develop distinctive applicable techniques.
  • Providing managerial and operational skills required to excel in the world of international marketing.
  • Studying recent developments in French academic research and practical problem solving to develop the ability to adapt and innovate in real-time.

France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The program uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.

Admission requirements

If you are passionate about marketing and the idea of a successful international career, the MSc Marketing French Excellence is designed for you.

It is open to students from all over the world, ideally with a business and/or management background (Bachelor’s degree, 240 ECTS). If you are motivated by the idea of a career in Marketing and would like to learn from the vast range of French expertise and experience, we encourage you to apply as early as possible.


  • 4-year Bachelor degree (general management, business, economics, engineering)
  • Proof of your English language ability is required during the application process (TOEIC, TOEFL, IELTS, etc.)


Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Does this course require proof of English proficiency?

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Program content

Semester 1

  • Operational Marketing
  • International Strategic Marketing
  • Quantitative Tools for Marketing
  • Consumer Behaviour
  • Brand Management
  • Market Intelligence

Semester 2

  • Millenial Marketing
  • Luxury Marketing
  • Fashion Marketing
  • Distributive Marketing
  • High-Tech Marketing
  • Cultural Marketing
  • Service Marketing

Semester 3 

  • Internship (4-6 months)
  • Research Dissertation

Scholarships & funding

NEOMA Business School supports and encourages the best international students to enter its programmes via an ambitious programme of excellence scholarships.

This scholarship and financial aid programme helps the best international profiles enter one of the programmes offered by the school. Determined based on the academic excellence and professional and personal achievements, the excellence scholarships aim to attract the best foreign students.

For more information about scholarships, please visit the institute website.


Upon completion of the programme, students will graduate with a Master of Science degree. 

Career opportunities

The MSc Marketing French Excellence prepares students from any country for a career in International Marketing.

Where do the graduates work?

  • Marketing
  • Consulting
  • Communication
  • Finance and accounting
  • Top Management

Careers to which you can aspire:

  • Marketing Manager
  • Category Manager
  • Brand Manager
  • Event Manager
  • P Marketing Operations Manager

Sectors of employment:

  • Food Industry
  • Luxury sector
  • Consulting
  • Retailing
  • Advertising - Communication
  • Automotive Industry
  • Real estate
  • Information technology
  • Financial services industry

Request info

Want to know more about this program, MSc Marketing French Excellence? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

NEOMA Business School

NEOMA Business School

Established in 2013, NEOMA Business School is a French business school offering a range of academic programs. The school was formed when Rouen Business School, formed in 1871, and Reims Management School, established in 1928, were merged. The school is...

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Contact info

NEOMA Business School

1 Rue du Maréchal Juin
BP 215
76825 Mont-Saint-Aignan Cedex Rouen

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Request information

Want to know more about MSc Marketing French Excellence? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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