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BA Honours Marketing

Middlesex University Dubai
3 years
Full time
Bachelor's degree
Dubai
English

Program description

BA Honours Marketing

Introduction to the Program

Our award-winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.

There has never been a more exciting time to be a marketing practitioner; as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.

Why Study BA Honours Marketing?

Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Marketing in three years. A specialist degree in Marketing will provide you with skills that marketing professionals require to manage and market products and services effectively, and meet customer needs, within a globalised and competitive business landscape. The Program is structured to enable students to develop a range of theoretical and practical marketing skills, including; market research, product and service development, (international) marketing strategy, e-marketing, branding, relationship management and promotion. Such knowledge and skills are required to be effective within a professional context. As you are aware, effective marketing is essential to every successful organisation. Our specialist degree trains you to become a professional who can confidently lead and develop innovative marketing campaigns within a globalised business environment.

Admission requirements

Middlesex University International Foundation Program (IFP)

Successful completion of the Middlesex University International Foundation Program (IFP)*** (equivalent Programs from other Universities/Colleges/Institutes will be considered).

For more information about admission requirements, please visit the university website.


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Program content

Year 1

  • Marketing Tools and Analysis
  • Marketing Finance
  • Creativity and Communication
  • Consumer Behaviour
  • Marketing Theory and Practice

Year 2

  • Content Marketing and Media Editing
  • Digital Marketing
  • Marketing Research and Insights
  • Brand Management
  • Advertising and Sales Promotion
  • Entrepreneurial Marketing
  • Customer Engagement Marketing
  • New Product Development and Innovation

Year 3

  • Global and Cross-cultural Marketing
  • Services Marketing Management
  • Marketing Strategy and Planning
  • Marketing Consultancy Project
  • Digital Campaign Planning and Analytics
  • Fashion Marketing
  • New Venture Creation
  • Public Relations and Corporate Reputation
  • Social Media and Viral Marketing
  • Marketing Internship

Tuition fees

The tuition fee is AED 55,700/USD 15,165/EUR 13,485 per year.*

Students applying from overseas can benefit from an International Study Grant of 20%.

Instalment plans available: minimum 4 equal instalments of 25% of the tuition fee.

*Fees are subject to change based on the exchange rate at the time of the transaction.

Career opportunities

Our BA Honours Marketing degree prepares you for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a range of career opportunities in all aspects of marketing including; marketing research, product development, brand management, integrated marketing communications and retailing.

Contact school

Want to know more about this program, BA Honours Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Middlesex University Dubai

Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 3,500 students from more than 100 nationalities and offers undergraduate and postgraduate programmes in a...


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Why study at Middlesex University Dubai

Study a Quality UK Degree in the Heart of Dubai

All of their programmes have the same validation and monitoring system as those offered at their home campus in London, with the same examinations taken simultaneously in both cities. This means students have the benefit of receiving their degree from the UK whilst being able to study in one of the most dynamic, vibrant and rapidly developing cities in the world.

Experience a Truly Global University

Middlesex University Dubai has over 3,200 students from more than 100 nationalities, and has four campuses worldwide: Dubai, London, Malta and Mauritius. Their students are able to learn to work in a multicultural environment, and benefit from the insights and viewpoints of an internationally diverse range of students and faculty – an invaluable asset for any graduate.

Start Your Studies in Dubai with the Option to Transfer Overseas

They provide students with the opportunity to transfer their studies to one of the overseas campuses within their second year of study, enabling them to explore a new culture and build overseas contacts whilst benefiting from the same high quality teaching they would experience in Dubai.

Simple Student Visa Process

Middlesex University Dubai provides Student Visas for all non-national students studying on any academic programme, and their dedicated team ensures this process is carried out as smoothly and efficiently as possible.

Earn Whilst You Learn

Students studying an undergraduate programme are able to hold part time jobs in any of the over 4,500 businesses located in its free zones. Postgraduate classes are held in the evening, Sunday – Thursday between 6:30pm to 9:30pm – enabling students to balance their career and their studies.

Build Your Network

What really sets Dubai apart is its ability to attract the world’s top companies, providing plenty of opportunities for graduates to fast track their career in a multitude of professional roles. Middlesex University Dubai have extensive connections with local and international organisations, allowing students to gain insight from and network with professionals at the top of their game. Many of their programmes are also accredited and recognised by leading professional bodies, meaning their graduates may also gain exemptions from examinations or specific units of professional qualifications.

Contact info

Middlesex University Dubai

Dubai Knowledge Park
Blocks 4, 16, 17 & 19
500697 Dubai
United Arab Emirates

 Show phone number
www.mdx.ac.ae

Contact school

Want to know more about BA Honours Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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