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BA Honours Business Management (Marketing)

Middlesex University Dubai
3 years
Full time
Bachelor's degree
Dubai
English

Program description

BA Honours Business Management (Marketing)

Introduction to the Program

BA Honours Business Management (Marketing) is the ideal choice for students who wish to develop marketing expertise across a range of business sectors and learn to communicate and ‘sell’ their ideas to commercial audiences. Supported by expert tutors, who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence. The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of corporate, governmental and third sector organisations.

Why Study BA Honours Business Management (Marketing)?

Middlesex University Dubai provides students with the opportunity to achieve an Honours Degree in Business Management (Marketing) in three years. This degree will provide you with skills that managers and marketing professionals require to manage and market products and services effectively within a globalised and competitive business landscape. The Program is structured to enable students to develop a range of theoretical and practical business skills with a marketing focus, including; e-marketing, branding, strategy, relationship management and advertising. Such knowledge and skills are required to be effective within a professional context. Therefore, our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

Admission requirements

Middlesex University International Foundation Program (IFP)

Successful completion of the Middlesex University International Foundation Program (IFP)*** (equivalent Programs from other Universities/Colleges/Institutes will be considered).

For more information about admission requirements, please visit the university website.


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Program content

Year 1

  • People Management
  • Management Concepts
  • Quantitative Methods for Business
  • Financial Concepts of Business
  • Marketing Theory and Practice

Year 2

  • Organisational Behaviour
  • Principles of Innovation and Entrepreneurship
  • Management Information Systems
  • Business Environment
  • Operations Management
  • Digital Marketing
  • Marketing Research and Insights

Year 3

  • Marketing Strategy and Implementation
  • Global and Cross Cultural Marketing
  • Services Marketing Management
  • Professional Communication
  • Fashion Marketing
  • Marketing Consultancy Project
  • Public Relations and Corporate Reputation
  • Social Media and Viral Marketing
  • New Venture Creation
  • Marketing Internship
  • Research Project

Tuition fees

The tuition fee is AED 55,700/USD 15,165/EUR 13,485 per year.*

Students applying from overseas can benefit from an International Study Grant of 20%.

Instalment plans available: minimum 4 equal instalments of 25% of the tuition fee.

*Fees are subject to change based on the exchange rate at the time of the transaction.

Career opportunities

Our graduates find themselves working in a range of industrial, commercial and third sector organisations in a range of marketing roles, including: Advertising Executive; Sales and Marketing Manager; Brand Manager; Business Consultant; Customer Relationship Manager; Retail Merchandiser; Market Researcher, etc.

Contact school

Want to know more about this program, BA Honours Business Management (Marketing)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Middlesex University Dubai

Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 3,500 students from more than 100 nationalities and offers undergraduate and postgraduate programmes in a...


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Why study at Middlesex University Dubai

Study a Quality UK Degree in the Heart of Dubai

All of their programmes have the same validation and monitoring system as those offered at their home campus in London, with the same examinations taken simultaneously in both cities. This means students have the benefit of receiving their degree from the UK whilst being able to study in one of the most dynamic, vibrant and rapidly developing cities in the world.

Experience a Truly Global University

Middlesex University Dubai has over 3,200 students from more than 100 nationalities, and has four campuses worldwide: Dubai, London, Malta and Mauritius. Their students are able to learn to work in a multicultural environment, and benefit from the insights and viewpoints of an internationally diverse range of students and faculty – an invaluable asset for any graduate.

Start Your Studies in Dubai with the Option to Transfer Overseas

They provide students with the opportunity to transfer their studies to one of the overseas campuses within their second year of study, enabling them to explore a new culture and build overseas contacts whilst benefiting from the same high quality teaching they would experience in Dubai.

Simple Student Visa Process

Middlesex University Dubai provides Student Visas for all non-national students studying on any academic programme, and their dedicated team ensures this process is carried out as smoothly and efficiently as possible.

Earn Whilst You Learn

Students studying an undergraduate programme are able to hold part time jobs in any of the over 4,500 businesses located in its free zones. Postgraduate classes are held in the evening, Sunday – Thursday between 6:30pm to 9:30pm – enabling students to balance their career and their studies.

Build Your Network

What really sets Dubai apart is its ability to attract the world’s top companies, providing plenty of opportunities for graduates to fast track their career in a multitude of professional roles. Middlesex University Dubai have extensive connections with local and international organisations, allowing students to gain insight from and network with professionals at the top of their game. Many of their programmes are also accredited and recognised by leading professional bodies, meaning their graduates may also gain exemptions from examinations or specific units of professional qualifications.

Contact info

Middlesex University Dubai

Dubai Knowledge Park
Blocks 4, 16, 17 & 19
500697 Dubai
United Arab Emirates

 Show phone number
www.mdx.ac.ae

Contact school

Want to know more about BA Honours Business Management (Marketing)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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