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BA Honours Advertising, PR and Branding

Middlesex University Dubai
3 years
Full time
Bachelor's degree
On campus
Dubai
English
September 2020

Program description

BA Honours Advertising, PR and Branding

Introduction to the Program

This dynamic Program in Advertising, PR and Branding directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

Why Study BA Advertising, Public Relations and Branding at Middlesex University?

If you are passionate about working in the media, this degree ensures you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors.

At Middlesex it’s not just about the how, it’s also about the why. Learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important (sometimes controversial) roles advertising, PR and branding play in our culture and society.

At the heart of the degree is a focus on branding and digital media and you can expect to be taught by academics as well as professionals with extensive industry experience. You'll emerge with a portfolio of work and the resources and skills necessary to develop your own online brand, enhancing your employability. What’s more, the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors.

Dubai is a global centre for advertising and PR. We take advantage of our location to connect you to the heart of the industry. We offer a Program of visits to industry-related events, and host networking opportunities. Through these links, previous students have succeeded in securing internships with companies such as agencies such as Ketchum RAAD Middle East, Edelman, Havas PR and DNG Events. You will be learning through live briefs to find real world solutions as well as gathering insight from current industry leaders during our regular industry networking events. We also champion industry interaction and give you the opportunity to build a professional network before graduating and kick-starting your career.

Graduates from BA Advertising, PR and Branding will be primed to take on exciting roles across the creative industries and beyond. You will think critically about the media, analyse problems and devise solutions, creating and managing a variety of projects and producing your own creative work.

Course highlights

  • This is the only degree in Dubai that brings together advertising, public relations and branding
  • There is a dedicated work placement opportunity in Year two, which provides a launchpad for building your professional network
  • Graduate with the skills, portfolio of work and industry connections that employers demand
  • Our tutors include academic researchers, journalists, editors, and PR and advertising experts, who will support your development and help you to build industry-specific, transferable skills
  • Our campus puts you within easy reach of Dubai's Media City and our students have secured placements with a range of companies including agencies such as Ketchum RAAD Middle East, Edelman, Havas PR and DNG Events
  • You will benefit from a range of media-related events, including the Dubai Film Festival and the Emirates Airline Festival of Literature. Our students have interned at these events, participated in competitions there and won awards arranged by these organisations.

Admission requirements

Middlesex University International Foundation Program (IFP)

Successful completion of the Middlesex University International Foundation Program (IFP)*** (equivalent Programs from other Universities/Colleges/Institutes will be considered).

For more information about admission requirements, please visit the university website.


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Program content

Year 1

  • Brands, Media and Society
  • Creative Advertising
  • Public Relations Practice
  • Content Design

Year 2

  • Understanding Consumer Culture
  • Brand Management
  • Campaign Planning
  • Creative Industries Work Placement
  • Promotional Cultures
  • Promotional Video Production

Year 3

  • Independent Project
  • Digital Advertising
  • Social Media and Public Relations
  • Campaigns and Social Impact
  • Entrepreneurship
  • Place Branding and International Diplomacy

Tuition fees

The tuition fee is AED 55,700/USD 15,165/EUR 13,485 per year.*

Students applying from overseas can benefit from an International Study Grant of 20%.

Instalment plans available: minimum 4 equal instalments of 25% of the tuition fee.

*Fees are subject to change based on the exchange rate at the time of the transaction.

Career opportunities

Explore approaches to working in a diverse range of organisations, including the corporate or marketing communications divisions of commercial or charitable organisations, through to specialist advertising and PR departments in specific media industries. As a graduate, you can start a career in internal communications or information management, work in the communications department of commercial or non-profit organisations, or work in a PR or Advertising Agency. With contemporary skills in media, successful students will also be able to commence their careers with radio and/or TV broadcasters, publishing firms, film companies, as well as magazines and newspapers. We have been involved in several student conferences arranged by the Middle East Public Relations Association (MEPRA) and our students have won the B-Hive Competition run by MEPRA for the past two years.

Request info

Want to know more about this program, BA Honours Advertising, PR and Branding? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Middlesex University Dubai

Middlesex University Dubai

Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 3,500 students from more than 100 nationalities and offers undergraduate and postgraduate programmes in a...


Read more about this school

Why study at Middlesex University Dubai

Study a Quality UK Degree in the Heart of Dubai

All of their programmes have the same validation and monitoring system as those offered at their home campus in London, with the same examinations taken simultaneously in both cities. This means students have the benefit of receiving their degree from the UK whilst being able to study in one of the most dynamic, vibrant and rapidly developing cities in the world.

Experience a Truly Global University

Middlesex University Dubai has over 3,200 students from more than 100 nationalities, and has four campuses worldwide: Dubai, London, Malta and Mauritius. Their students are able to learn to work in a multicultural environment, and benefit from the insights and viewpoints of an internationally diverse range of students and faculty – an invaluable asset for any graduate.

Start Your Studies in Dubai with the Option to Transfer Overseas

They provide students with the opportunity to transfer their studies to one of the overseas campuses within their second year of study, enabling them to explore a new culture and build overseas contacts whilst benefiting from the same high quality teaching they would experience in Dubai.

Simple Student Visa Process

Middlesex University Dubai provides Student Visas for all non-national students studying on any academic programme, and their dedicated team ensures this process is carried out as smoothly and efficiently as possible.

Earn Whilst You Learn

Students studying an undergraduate programme are able to hold part time jobs in any of the over 4,500 businesses located in its free zones. Postgraduate classes are held in the evening, Sunday – Thursday between 6:30pm to 9:30pm – enabling students to balance their career and their studies.

Build Your Network

What really sets Dubai apart is its ability to attract the world’s top companies, providing plenty of opportunities for graduates to fast track their career in a multitude of professional roles. Middlesex University Dubai have extensive connections with local and international organisations, allowing students to gain insight from and network with professionals at the top of their game. Many of their programmes are also accredited and recognised by leading professional bodies, meaning their graduates may also gain exemptions from examinations or specific units of professional qualifications.

Reviews

Average rating 4

Based on 1 reviews

Ritica V
(4)
The staff and students are extremely friendly and helpful! Had a great experience at the university, probably the best three years of my life!

Contact info

Middlesex University Dubai

Dubai Knowledge Park
Blocks 4, 16, 17 & 19
500697 Dubai
United Arab Emirates

 Show phone number
www.mdx.ac.ae

Request information

Want to know more about BA Honours Advertising, PR and Branding? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews
Program rating
(4.0)
Based on 1 reviews

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