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Master in Management and Marketing of Fashion and Luxury

MIA Digital University
12 months
Full time/part time
Master's degree
Scholarships available
Online / Distance
Barcelona
English
Enquire for more information
Application deadline: Enquire for more information
Master in Management and Marketing of Fashion and Luxury

About this program

Master in Management and Marketing of Fashion and Luxury

The fashion and luxury industry is a sector in constant expansion. The industry is estimated to grow between 7% and 9% per year. Notably, Spain, along with the United Kingdom, is perceived to be one of the best destinations for luxury shopping. Numerous companies in the sector are changing their communication strategy to promote and sell their products globally and online. That means that to excel in this industry, you need to master these skills. The report “The State of Fashion 2019” emphasizes the need to renew the outdated business models of the fashion and luxury sector and strategically improve how promotion, communication, buying, retail, and sales models work. This program will offer advanced knowledge and skills in the field of management, marketing, customer relations, and communication. Join our Master to enrich your understanding of the fashion and luxury industry while being supported in a diverse and challenging environment. Stand out from your colleagues by learning the most in-demand skills and make yourself more hireable to employers.

Objectives

The Master offers students a solid understanding of how the world of luxury and fashion works. Students are focused on understanding the new type of consumer, overcoming the challenges of the evolving retail industry, as well as learning about the movement towards global online shopping. This program will also teach students about business operations, current issues fashion luxury companies are facing, the importance of developing strong interpersonal relationships, design & innovation & sustainability & emerging technology. By the end of the course, you will develop the following competencies:

  • Communication and branding strategies
  • Analysis of management and purchasing techniques
  • Competitor analysis and identification of a marketing plan
  • How to build lasting client relationships
  • How to create a digital marketing plan
  • How to use digital marketing to increase luxury & fashion sales
  • Management and planning of a fashion and luxury product launch
  • An understanding of the new global consumer & how to market to them
  • An understanding of the e-commerce industry & how it works

A Dual Degree with UDIMA - Universidad a Distancia de Madrid

The Master offers students a DUAL DEGREE awarded by MIA Digital University and UDIMA – Universidad a Distancia de Madrid.

Admission requirements

In order to access the Masters with their own degree from MIA Digital University, students must hold a bachelor’s degree or an equivalent degree (issued by a Spanish or a international university /higher education institutions).


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Program content

Disciplinary Areas

  • History of Fashion and Luxury
  • The Italian Market and Foreign Markets
  • Fashion Companies: Business and Development Models and Strategies
  • Emerging Trends in the Fashion and Luxury sector
  • Forecasting and Development of Marketing and Branding Strategies
  • Consumer Behavior
  • Buying, Sales and Merchandising Techniques

Scholarships & funding

The University scholarship program includes scholarships of 20%, 30%, and 40%dedicated to qualified students. In order to apply for the scholarship, students are required to send the following documents to the admissions office.

  • Copy of ID
  • Copy of bachelor degree diploma
  • Curriculum Vitae
  • Scholarship application form

The University offers students the possibility to pay their tuition in 4 or 5 installments during the 12 months thanks to a personalized study plan.

Program delivery

The Master can be attended completely online through the online platform MIA University Campus that provides students with a flexible and personalized learning environment. All the study material is accessible through the platform and includes asynchronous video classes, didactic units, virtual library, webinars and interactive discussions forums that allows students to organize their study schedule while remaining connected with their professors and tutors.

Tuition

Total tuition fee: €3900

Qualification

This Master Degree prepares students to become global leaders with the competencies needed to progress their careers in the fashion and luxury industry and increase their annual salary. They will learn to develop strategic marketing plans and to create and execute communication strategies. As well, students will learn how to become excellent project managers and learn how to effectively manage distribution strategies in the fast-paced world of fashion.

With an understanding of the trends and practices in luxury and fashion management, graduates can work in the following fields:

  • Brand Management
  • Corporate Communications
  • Digital Marketing
  • Merchandising
  • Product Management
  • Retail and Sale
  • E-commerce
  • Promotion and Distribution
  • Project Management
  • Business Development
  • Sales & Forecasting
  • Strategy & Innovation

Career paths

This Master Degree prepares students to become global leaders with the competencies needed to progress their careers in the fashion and luxury industry and increase their annual salaries. They will learn to develop strategic marketing plans and to create and execute communication strategies. As well, students will learn how to become excellent project managers and learn how to effectively manage distribution strategies in the fast-paced world of fashion.

With an understanding of the trends and practices in luxury and fashion management, graduates can work in the following fields:

  • Brand Management
  • Corporate Communications
  • Digital Marketing
  • Merchandising
  • Product Management
  • Retail and Sale
  • E-commerce
  • Promotion and Distribution
  • Project Management
  • Business Development
  • Sales & Forecasting
  • Strategy & Innovation

About this institute

MIA Digital University

MIA – Digital University Digital University is an International Business School specialized in Master's, certificate, and executive programs based on the use of innovative educational and technological tools. The University's mission is to discover, preserve and disseminate knowledge and to...


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Why study at MIA Digital University

  • Develop a Global view of the main emerging business sectors.
  • Study online with a flexible and interactive system.
  • Be part of a community of international students and professionals.
  • Develop advanced technological skills allowing you to succeed in the work environment.
  • Receive comprehensive knowledge and practical training helping you to advance your career.

Contact info

MIA Digital University

Carrer de la Marina 16-18 08005 Barcelona -Spain
8005 Barcelona Spain
Spain

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miauniversity.com

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