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Bachelor of Retail and Business Management

Massey University
3 years
Bachelor's degree
On campus
Palmerston North
Contact school for start dates

Program description

This unique qualification is New Zealand’s only degree focused solely on the retail sector, created in response to a demand from employers for qualified graduates with sound managerial skills and retail industry knowledge.

The fast-paced retail industry has many facets - from supply chain to buying and brand management, logistics to law, management to marketing. With advances in technology, the retail environment is ever-evolving and businesses are constantly seeking skilled leaders who can meet changing consumer demands.

In the Bachelor of Retail and Business Management you will learn broad-based business skills with retail-specific expertise. It is designed to prepare you for a rewarding career in the sector or in general business management.

Best practice approach

You will learn best-practice approaches for retail in New Zealand and abroad, in both physical and virtual environments.

You will also gain knowledge of retail-related disciplines such as logistics and supply chain management, retail design, combined with an understanding of the evolution of technology , consumer behaviour and visual merchandising within the sector.

Real-world learning

This degree was created in response to a demand from employers for qualified graduates with sound managerial skills and retail industry knowledge. You’ll initially study a broad range of business courses and learn about retail fundamentals. You’ll then move to learning more about specifics of retail management and marketing. In your final year you can choose to specialise in a specific aspect of retail. An internship component at each level of the programme will allow you to create strong industry connections and will expose you to a range of real-world retail experiences.

In-depth knowledge of retail

The uniqueness of this degree is in its specific retail-focused courses. Topics you can study include retail buying and planning, merchandising, strategy and business planning and retail operations, both in a store and online context.


Massey’s integrative approach ensures you will graduate with generic business skills as well as retail-specific expertise. You will have gained the critical thinking and problem-solving skills to design, implement and continuously improve strategies for dynamic retail, technological and economic environments. The Bachelor of Retail and Business Management is specifically focused on helping develop future managers and/or leaders in retailing. The degree is specifically tailored for the retail sector’s requirements, so the skills you will learn are those that the retail sector is seeking for their management staff.

You will be prepared to take on management and leadership roles in areas such as marketing, merchandising, logistics, human resources, supply chain management or design and brand management.

Bachelor of Retail and Business Management structure

The Bachelor of Retail and Business Management degree requires completion of at least 360 credits of study, with not more than 150 credits at 100-level, at least 75 credits at 300-level, and at least 300 credits selected from the Schedule to the Degree, the core courses listed in Schedule A to the qualification and attend field trips, studios, workshops, tutorials, and laboratories as required.

Admission requirements

For more information about this program, please contact the school directly.

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About this institute

Massey University is one of New Zealand's largest universities with more than 34,000 students studying across three vibrant campuses. We welcome more than 4,400 international students from more than 100 countries each year. We also have a growing number of...

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