Public Relations - Event Management

Loyalist College of Applied Arts & Technology
Program overview
1 year
Full time
Graduate diploma / certificate
Scholarships available

Start dates
September 2024

September 2025

September 2026

About this program

Public Relations - Event Management

Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR and event management is never dull! From one day to the next you could be pitching a story, staging a news conference, organizing an event or managing crisis communications.

Admission requirements

Required academic preparation

  • A diploma or degree from a recognized college or university.
  • Applicants with significant related work experience will be considered for entry based on a review of their demonstrated competencies and academic credentials.
  • Computer literacy as it relates to online communication.

Is it for you?

No matter what kind of background and education you bring to the program, you can build on it for a successful career in PR. Strong candidates for this program possess:

  • Excellent communication skills
  • Good judgment
  • The ability to multi-task
  • An enthusiasm for motivating others

For more information about admission requirements, please visit the college website.

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Program content

First Year - Semester One

  • Fundraising Fundamentals
  • Introduction to Public Relations
  • Media Presentations 1
  • PR Case Studies 1
  • Public Relations Writing 1
  • Visual Storytelling 1

First Year - Semester Two

  • Event Management
  • Field Placement
  • Media Presentation Skills & Interviewing
  • Professional Portfolio
  • Public Relations Case Studies 2
  • Public Relations Techniques
  • Public Relations Writing 2
  • Visual Storytelling 2

Scholarships & funding

Several scholarship options are available. Please check the college website for more information.


  • Domestic Tuition: $2,722.08
  • Full-Time Ancillary Fees:* $1,308
  • Total: $4,030.08


Credential: One-year Ontario College Graduate Certificate

Experiential learning

No textbooks! Students enjoy a combination of project-based learning and hands-on experience that goes beyond the classroom. In this intensive, eight-month program you will:

  • Learn from guest speakers in the industry.
  • Develop a solid portfolio of relevant workplace skills.
  • Participate in a speed-mentoring event and micro-networking session.
  • Meet with industry professionals and PR agencies in Toronto.
  • Stage a mock disaster during Crisis Communications Week.
  • Plan and host special events such as concerts and wine tastings in neighbouring Prince Edward County.
  • Write clear, targeted communications materials that deliver your message persuasively.
  • Build relationships with media and stakeholders, plan special events, market for corporate and non-profit, deliver compelling presentations, prepare for media interviews and handle crisis situations.
  • Use new media, social media and graphics creation to promote your message

Career paths

Find your career

People come to PR and event management from different backgrounds — from journalism and sociology to fitness and the non-profit sector. In just eight months, you’ll develop skills that will make you an asset in any industry:

  • Graduates find dynamic opportunities working for government, hospitals, schools, businesses, advocacy groups and nongovernmental organizations (NGOs), as well as public relations firms.
  • You could work as a PR specialist, event manager, fundraiser, media relations specialist, public affairs expert, publicist, or campaign manager.
  • Many jobs offer extensive opportunities for travel.
  • Entry-level jobs include producing digital media packages, media monitoring, organizing interviews and news conferences, creating visual presentations and planning special events.
  • Average entry-level salaries for Ontario graduates range from $40,000 to $44,999* and vary depending on the sector and location. Many graduates in urban centres earn more than $100,000.

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About this institute

Loyalist College of Applied Arts & Technology

Loyalist College will be Ontario’s Destination College, known locally, nationally, and internationally as a deliberate choice of students, faculty, and staff, where their experiences are enabled by an engaged and supportive culture....

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Contact info

Loyalist College of Applied Arts & Technology

376 Wallbridge Loyalist Road, Box 4200
K8N 5B9 Belleville Ontario

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