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Business Management and Marketing BA (Full-time)

London Metropolitan University
3 years
Full time
Bachelor's degree
Scholarships available
Virtual open day
Virtual open day

Program description

Business Management and Marketing BA (Full-time)

Why study this course?

Our Business Management and Marketing BA degree is a joint honours program that will provide you with expertise in both disciplines, offering you a greater range of career opportunities on graduation. The variety of skills will make you an attractive contender for developing your management and leadership career.

Our course is accredited by the Chartered Institute of Marketing (CIM) and you’ll receive exemption from two out of three units that are necessary to obtain the CIM Certificate in Professional Marketing. This is a highly sought-after qualification in the marketing industry, especially if you’re considering a career in marketing management. The University provides free tuition to students doing this course who want to do the remaining unit. The professional certificate means you will be rewarded with two qualifications by the time you finish your studies. This would give you a ‘competitive edge’ in the job market.

As well as developing the skills and knowledge required for either a career in business management or as a professional marketer, the business management and marketing course will provide you with entrepreneurial skills and understanding that will allow you to start your own business.

Admission requirements

In addition to the University's standard entry requirements, you should have:

  • A minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English language and mathematics GCSE at grade C/grade 4 or above (or equivalent) are also required

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Business Management (including foundation year) BSc (Hons) degree.

For more information about admission requirements, please visit the university website.

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Program content

  • Business Decision Making
  • Fundamentals of Management
  • Personal and Academic Development
  • Principles and Practice in Marketing
  • The Business Environment
  • Business Research Methods
  • Communications and Digital Marketing
  • Serving Customers in Global Markets
  • Creating a Winning Business 1
  • Learning through Work
  • Brand Management
  • Theory & Practice of Selling
  • Achieve Your Potential
  • Management Dissertation
  • Marketing Planning and Strategy
  • The Practice of Management
  • Creating a Winning Business 2
  • Learning through Work 2
  • Business Writing and Communication
  • Economics of Multinational Business
  • Financial Decision Making for Managers
  • Managing Corporate Reputation
  • Organising and Managing Across Cultures
  • Professional Experience Year Placement
  • Project Management
  • Quantitative Data Analysis
  • Social Marketing

Modules and module details are subject to change over time

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Tuition fees

  • UK/EU students: £9,250 per year
  • International students: £12,700 per year

Career opportunities

On completion of this course you’ll have improved your career opportunities in commercial, third and public sector organisations. The course is the perfect preparation for entry into graduate schemes in business and marketing. Roles you could go into include business development manager, digital marketing executive, business research consultant, recruitment consultant, marketing communications executive, sales manager, human resources manager, marketing communications executive and many more.

Our course will also prepare you for postgraduate studies. You’ll be able to continue your studies at London Met on courses such as our Marketing MA or Master of Business Administration (MBA).

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About this institute

London Metropolitan University

London Metropolitan University

Based in England’s historic capital city, London Metropolitan University has a rich history of education with its roots dating back to 1848. Taking its current form following a merger of two well-renowned universities in 2002, it offers a wide range...

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Contact info

London Metropolitan University

166-220 Holloway Road
N7 8DB London

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