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Master's Degree in Art Direction and Graphic Project Management
Art direction is in the creation of the message, combining the various disciplines of design with the aim of reaching effective visual communication and with optimal results.
The master in art direction and graphic project management is based on a project execution perspective in which the student must understand conceptualize and project graphic solutions that provide solutions to the specific needs of each situation.
The program, taught by active professionals and leaders in the world of graphic design and art direction, is structured based on the specialization and criteria of the work environment with which the student will acquire a wide range of perspectives, tools and specific resources under which will be able to plan, manage and fully execute any type of graphic project.
THIS PROGRAM IS TAUGHT 100% IN SPANISH
Candidates who have completed university studies and obtained the corresponding degree must present a copy of:
- University degree certificate
- Academic record
In addition to the admissions interview, the evaluation will also consider any other type of submitted material related to the program.
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Introduction to art direction
- Project management I. Art direction applied to Branding
- Disciplines of art direction
- Analysis, strategy and management
- Creative concept
- Brand Languages. Naming and copy
- Graphic systems and identity
- Communication and positioning
Specializations and disciplines
- Project management II. Art direction applied to publications
- Typographic conceptualization
- Visual communication
- The identity Collection
- Calligraphy and lettering
- Graphic arts and printing
Comprehensive graphic campaign
- Design for the digital medium
Scholarships & funding
Grants and financial aid options are available. Please visit the website for more information.
Master's Degree Diploma from the San Jorge University.
Credits: 60 ETCS
- Graphic designer
- Art direction
- Creative direction
- Corporate design and branding
- Brand and strategy design
- Editorial design
- Typographic design
- Calligraphy and lettering
- Graphic disciplines
- Space design
- Pack design
- Graphic production
- Multimedia design
- Research and teaching
- Project management and organization
About this institute
LCI Barcelona is the school of design, creativity and innovation of Barcelona with the greatest international projection due to the Canadian network LCI Education, where the school belongs, and its 23 campuses spread around 5 continents. After the association between...
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