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Master's Degree in Art Direction and Graphic Project Management

LCI Barcelona
9 months
Master's degree
Scholarships available

About this program

Master's Degree in Art Direction and Graphic Project Management

Art direction is in the creation of the message, combining the various disciplines of design with the aim of reaching effective visual communication and with optimal results.

The master in art direction and graphic project management is based on a project execution perspective in which the student must understand conceptualize and project graphic solutions that provide solutions to the specific needs of each situation.

The program, taught by active professionals and leaders in the world of graphic design and art direction, is structured based on the specialization and criteria of the work environment with which the student will acquire a wide range of perspectives, tools and specific resources under which will be able to plan, manage and fully execute any type of graphic project.


Admission requirements

Candidates who have completed university studies and obtained the corresponding degree must present a copy of:

  • University degree certificate
  • Academic record

In addition to the admissions interview, the evaluation will also consider any other type of submitted material related to the program.

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Program content

Introduction to art direction

  • Project management I. Art direction applied to Branding
  • Disciplines of art direction
  • Analysis, strategy and management
  • Creative concept
  • Brand Languages. Naming and copy
  • Graphic systems and identity
  • Communication and positioning

Specializations and disciplines

  • Project management II. Art direction applied to publications
  • Typographic conceptualization
  • Visual communication
  • The identity Collection
  • Calligraphy and lettering
  • Graphic arts and printing

Comprehensive graphic campaign

  • Packaging
  • Design for the digital medium

Scholarships & funding

No scholarship options are available for this program.

Program delivery

This program is taught 100% in Spanish.


Please fill in the request information form to find out more about our tuition fees.


Master's Degree Diploma from the San Jorge University.

Credits: 60 ETCS

Career paths

  • Graphic designer
  • Art direction
  • Creative direction
  • Corporate design and branding
  • Brand and strategy design
  • Editorial design
  • Typographic design
  • Calligraphy and lettering
  • Graphic disciplines
  • Space design
  • Pack design
  • Graphic production
  • Multimedia design
  • Research and teaching
  • Project management and organization

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About this institute

LCI Barcelona

LCI Barcelona is the school of design and visual arts in Barcelona with the greatest international projection due to the Canadian network LCI Education, where the school belongs, and its 23 campuses spread around 5 continents. After the association between...

Read more about this school

Why study at LCI Barcelona

LCI Barcelona offers students the possibility of maximizing their talent and creative capacity to begin to achieve their goals and everything they set out to do. All the programs taught pursue the same objective: to provide quality teaching that guarantees student empowerment through theoretical and practical knowledge and opens doors to the world of work with a guarantee of success.

Why you should study with us?

Because of the internationality that brings the LCI Education Network, a strong relationship between the school and companies, professors with professional experience, the exclusive Portfolio platform that allows students and alumni to give visibility to their projects and get in contact with recruiters and the Learning By Doing methodology, committed to practical training based on the project culture and design thinking.

Contact info

LCI Barcelona

Balmes 209
08006 Barcelona Catalonia

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Message the school

Want to know more about Master's Degree in Art Direction and Graphic Project Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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