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Visual Communication Design - B.A.

Kent State University
4 years
Full time
Bachelor's degree
Scholarships available
On campus
Kent
Contact the school for more information

Program description

Visual Communication Design - B.A.

The Bachelor of Arts degree in Visual Communication Design prepares students for the graphic design and illustration professions. Students develop technical understanding and design skills in the organization of imagery and typography to communicate information in two-dimensional and three-dimensional forms. Students produce work for print, motion, video, screen displays, and interactive experiences, as well as package design, exhibition design, and environmental wayfinding.

This program focuses on design and illustration in the context of a broad liberal arts program, giving students the flexibility to choose 20 percent of their coursework (with guidance). This provides the opportunity for students to take a variety of courses to complement their design degree. Students learn at the intersections of communication, information, and technology. The B.A. degree program is for students planning to attend a graduate program or plan to pair their visual communication design degree with another field of study.

For students looking to work as a design professional, the B.F.A. program is recommended.

Through a core of diverse theory- and practice-based courses, students learn basic concepts that apply across the range of college programs and develop a sense of professional expectations and build toward interdisciplinary thinking and application.

Admission requirements

Freshman Students on the Kent Campus:

The freshman admission policy on the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends. The Admissions Office at the Kent Campus may defer the admission of students who do not meet admissions criteria but who demonstrate areas of promise for successful college study. Deferred applicants may begin their college coursework at one of seven regional campuses of Kent State University.

Freshman Students on the Regional Campuses:

Kent State campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, have open enrollment admission for students who hold a high school diploma, GED or equivalent.

English Language Proficiency Requirements for International Students:

All international students must provide proof of English language proficiency (unless they meet specific exceptions) by earning a minimum 525 TOEFL score (71 on the Internet-based version), minimum 75 MELAB score, minimum 6.0 IELTS score, minimum 48 PTE score or minimum 100 DET score; or by completing the ESL level 112 Intensive Program.


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Program content

Semester One

  • Design: Principles, Processes and Practice
  • Introduction to Visual Communication Design Studio
  • Destination Kent State: First Year Experience

Kent Core Requirement

Kent Core Requirement

Kent Core Requirement

Semester Two

  • Design/illustration Techniques I
  • Typography I

College of Communication and Information Core Electives

Kent Core Requirement

Semester Three

  • Introduction to Design Research
  • Design/illustration Techniques II
  • Graphic Design I

Kent Core Requirement

Kent Core Requirement

Semester Four

  • Motion Design
  • Internship I-graphic Design/illustration (ELR)

Kent Core Requirement

Kent Core Requirement

Kent Core Requirement

General Electives

Semester Five

  • Graphic Design II
  • Visual Ethics

Kent Core Requirement

Kent Core Requirement

General Electives

Semester Six

  • Graphic Design Perspectives (WIC)
  • VCD Bachelor of Arts Guided Electives

College of Communication and Information Core Electives

Kent Core Requirement

General Electives

Third Summer Term

  • Glyphix Research Lab or Internship II-graphic Design/illustration/photography (ELR)

Semester Seven

VCD Bachelor of Arts Guided Electives

General Electives

Semester Eight

  • Capstone Project (ELR)

VCD Bachelor of Arts Guided Electives

General Electives

Scholarships & funding

Several scholarship options are available. Please visit the university's website for more information.

Tuition fees

Undergraduate

  • Tuition fees for Ohio residents: $11,587 USD per year
  • Tuition fees for residents of other states and international students: $20,463 USD per year

Qualification

Accreditation

National Association of Schools of Art and Design (NASAD)

Graduates of this program will be able to:

  1. Demonstrate an understanding of the ethics (and legal issues) closely associated with fields of visual communication.
  2. Demonstrate an understanding of traditional hands-on skills relative to craftsmanship. Students will demonstrate an understanding of the basic use of digital technologies as they relate to their areas of study.
  3. Demonstrate an ability to create visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.

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About this institute

Kent State University

At Kent State University, people hail from every corner of the globe to do work that paves the way for a brighter tomorrow. Here, you’ll find world-class faculty serving as researchers and mentors, alumni leaders in business, healthcare, education, and...


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Contact info

Kent State University

800 E Summit St
44242 Kent Ohio
United States of America

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www.kent.edu

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