Marketing - B.B.A.

Kent State University
Program overview
4 years
Full time
Bachelor's degree
Scholarships available

Start dates


North Canton

North Canton

About this program

Marketing - B.B.A.

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The program gives students a generalist’s perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses. Typically, a traditional lecture format is used by instructors in this program.

Admission requirements

Freshman Students on the Kent Campus:

The freshman admission policy on the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends. The Admissions Office at the Kent Campus may defer the admission of students who do not meet admissions criteria but who demonstrate areas of promise for successful college study. Deferred applicants may begin their college coursework at one of seven regional campuses of Kent State University.

Freshman Students on the Regional Campuses:

Kent State campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, have open enrollment admission for students who hold a high school diploma, GED or equivalent.

English Language Proficiency Requirements for International Students:

All international students must provide proof of English language proficiency (unless they meet specific exceptions) by earning a minimum 525 TOEFL score (71 on the Internet-based version), minimum 75 MELAB score, minimum 6.0 IELTS score, minimum 48 PTE score or minimum 100 DET score; or by completing the ESL level 112 Intensive Program.

Does this course require proof of English proficiency?

The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!

Learn more Advertisement

Program content

Semester One

  • Exploring Business
  • Introduction to Human Communication (KADL)
  • Algebra for Calculus (KMCR)
  • Destination Kent State: First Year Experience

Kent Core Requirement

Kent Core Requirement

Semester Two

  • Introduction to Computer Applications
  • Principles of Microeconomics (KSS)
  • Intuitive Calculus (KMCR) or Analytic Geometry and Calculus I (KMCR)
  • Introduction to Professional Development

Kent Core Requirement

Kent Core Requirement

Semester Three

  • Introduction to Financial Accounting
  • Principles of Macroeconomics (KSS)
  • Legal Environment of Business
  • Principles of Management

Kent Core Requirement

Semester Four

  • Introduction to Managerial Accounting
  • Advanced Professional Development
  • Business Analytics I
  • Principles of Marketing

Kent Core Requirement

Semester Five

  • Operations Management
  • Marketing Applications
  • Consumer Behavior
  • Marketing Research

Semester Six

Required: minimum overall 2.500 GPA

  • Business Finance
  • Business Analytics II or Marketing Analytics

Major Electives

Kent Core Requirement

General Electives

Semester Seven

Required: minimum overall 2.500 GPA

  • Professional Selling

Major Electives

General Electives

Semester Eight

  • Integrated Business Policy and Strategy
  • Marketing Policies and Strategies (ELR) (WIC)

Major Electives

General Electives

Scholarships & funding

Several scholarship options are available. Please visit the university's website for more information.

Program delivery

Fully offered on the following campuses:

  • Kent Campus
  • Stark Campus



  • Tuition fees for Ohio residents: $11,587 USD per year
  • Tuition fees for residents of other states and international students: $20,463 USD per year



AACSB, International - The Association to Advance Collegiate Schools of Business

Graduates of this program will be able to:

  1. Demonstrate an understanding of segmentation, target marketing, and positioning.
  2. Demonstrate an ability to collect and analyze market research data.
  3. Demonstrate an understanding of effective personal selling tactics.
  4. Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Graduates of all Bachelor of Business Administration programs will be able to:

  1. Recall strategic frameworks that are used to make business decisions.
  2. Perform basic calculations using quantitative tools that are used to support business decisions.
  3. Articulate and deliberate their ideas in writing.
  4. Articulate and deliberate their ideas orally.
  5. Identify ethical dilemmas and stakeholders.
  6. Recommend alternatives and consequences and choose a reasoned conclusion from the alternatives given.
  7. Identify global factors in making a business decision.
  8. Analyze global factors in making a business decision.

Message the school

Want to know more about this program, Marketing - B.B.A.? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.
Currently living in *
Nationality *

reCAPTCHA logo This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

About this institute

Kent State University

At Kent State University, people hail from every corner of the globe to do work that paves the way for a brighter tomorrow. Here, you’ll find world-class faculty serving as researchers and mentors, alumni leaders in business, healthcare, education, and...

Read more about this school

Contact info

Kent State University

800 E Summit St
44242 Kent Ohio
United States of America

Phone no: +1 330-672-7980

Message the school

Want to know more about Marketing - B.B.A.? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


Be the first to write a review!