At Keele University, we’re different. Nestled in 600 acres of countryside in the heart of the UK, we have a big campus but a small and cosmopolitan community. We proudly rank 1st for student satisfaction in the National Student Survey for the last three years. This is because it’s more than green and lovely, it’s a place of research and academic excellence too.
Combining flexible learning options with the opportunity to study in
other countries, the International Business and Marketing programme
at Keele provides you with a truly globalised approach to management
and marketing. With expertise in a broad suite of highly relevant business skills,
you will graduate with an excellent academic foundation for the
international job market. In your International Business modules,
you’ll learn to appreciate the diversity of international work cultures
and acquire the skills to help manage them. You’ll learn about the
global business environment, international business strategies,
supply chains and cross-cultural management.
In Marketing, you will explore branding, strategies and campaigns.
You’ll find out about consumer behaviour and the reasons why people
choose to buy certain products and not others. You will also learn about
digital marketing and their application in international business. There’s
also a firm grounding in the wider social context of organisation and a
broad reflection on the ethics of business and marketing. Taking the
study abroad option can help you appreciate this for yourself. Should
you wish to gain some further practical experience in the application of
your learning, you can opt to take a placement year between years two
and three of your studies.
You will graduate with a wide range of skills to bring to the global
employment market with a solid understanding of business and
marketing in the global context. You might decide to pursue a
career in management consultancy, sales, logistics or marketing.
Many different types of organisation recruit International Business and
Marketing graduates, not just commerce and industry but also health
services, local and central government, charities and educational
establishments. Equally you might choose to use your transferable skills
in an indirectly related career of your choice. You could also choose to
go on to study for a postgraduate qualification in either subject.
Does this course require proof of English proficiency?
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About this institute
The University received its Royal Charter in 1962 with a commitment to meet the demands of a new kind of society, economy and world. Today we still uphold that commitment in every aspect of life at Keele University. We work...
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