Diploma of Entertainment Business Management

JMC Academy
Program overview
7-8 months
Diploma / certificate
Scholarships available

Start dates
11,300 AUD
Intakes in February, June and September

Melbourne (Australia)
11,300 AUD
Intakes in February, June and September

11,300 AUD
Intakes in February, June and September

About this program

Diploma of Entertainment Business Management

Do you dream of producing the ultimate gig, the crowd screaming for more, knowing that it’s because you dreamt it, designed, managed it and promoted it? From talent management to digital marketing, social media strategy, event planning, production, publishing and distribution – Entertainment Business Management is about being an expert at what goes on behind-the-scenes.

JMC will provide you with the highly transferable cutting-edge business and management skills you need to make it in this highly competitive and rapidly expanding industry. Meet the people that matter, get real-world experience in stage and production management, music publishing, talent management and event management, and gain an innate understanding of the entertainment industry and how to manage it. 

To succeed as a creative industry manager you need a fundamental understanding of entertainment business. This Diploma will give you the background to the industry, and provide a core understanding of business practices and the challenges faced when commercialising music, entertainment and the arts.

It will help you develop your communication skills for marketing plans, briefs, proposals, ad copy and media releases, and gain the hands-on experience you will need in negotiating, copyright, intellectual property, licensing and the legalities of the industry.

Admission requirements

International applicants must show the following:

  • Proof of English proficiency: minimum IELTS 6.0 overall (with no single band score below 5.5) or equivalent. For more information click here.
  • Evidence of successful completion of a senior Secondary School certificate (transcripts and certificate must be translated and certified). For further information please contact us.
  • Attend an interview in person or online.
  • You must be at least 18 years of age on commencement of studies.

Applications will be accepted until 2 weeks before the course commences, but please note that visa applications can take considerably longer than two weeks to process. Please contact the Australian Embassy in your home country for recommended time frames for processing your visa application.

For more information about admission requirements, please visit the institute website.

Does this course require proof of English proficiency?

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Program content

  • Entertainment History

  • Entertainment Marketing

  • Digital Content Creation

  • Talent Development (A&R)

  • The Scope of Entertainment

  • Copyright and Publishing

  • Stage Management

  • Production Management

Scholarships & funding

For more information about scholarships, please visit the institute website.


  • Domestic Students: $9,000 per trimester.
  • International Students: $11,300 per trimester (Total tuition fee: $22,600).

Continuing studies

Graduates of the Diploma of Entertainment Business Management may move directly into the Bachelor of Entertainment Business Management with advanced standing. Please contact us for further details.

Career paths

Thanks to digital technology and social media connectivity there are heaps of ways to create a career in events, music and entertainment. After graduating with a solid network of industry contacts, top-notch critical thinking and hands-on practical and tech skills, hit the ground running, ready to make your mark in the studio, on live events, film, TV, radio and more.

Specific roles may include:

  • Artist Manager
  • Business Manager
  • Booking Agent
  • Promoter
  • Event Manager
  • Licensing Agent
  • Promotions Director
  • Label Manager
  • A&R Manager
  • Sales Director
  • Media Director
  • Copyright/Royalties Manager
  • Licensing Manager
  • Music Production Manager
  • Promotions Manager
  • Media Publisher
  • Festival Organiser
  • Social Media Strategist

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About this institute

JMC Academy is a specialist creative industries education institution with campuses in Sydney, Melbourne and Brisbane. Established 40 years ago, it was Australia's first private college to qualify for accreditation in the fields of Audio Engineering, Digital Television and Digital...

Read more about this school

Why study at JMC Academy

At JMC Academy we are focussed on providing opportunities for students to create, connect and develop their craft in a supportive community. We keep our class sizes small so that we can get to know each students' aspirations, strengths, weaknesses and creative voice. Our small course offering of specialist creative industries disciplines means we can regularly update and refine our courses and tech to be future-focussed and relevant to industry developments. Our international network of like-minded institutions ensures we can benchmark our programs against international standards, ensuring our students are able to enter the workforce with confidence wherever in the world they go.

Contact info

JMC Academy

208 Park Street
3205 South Melbourne

Phone no: +61 3 9624 2929

Message the school

Want to know more about Diploma of Entertainment Business Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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