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Master in Brand Management and Communication

IED - Istituto Europeo di Design
Program overview
1 year
Full time
Master's degree
Scholarships available
17,200 EUR
Start dates
Milan
17,200 EUR
January 2021

Milan
17,200 EUR
January 2022

Milan
17,200 EUR
January 2023

Program description

Brand Management and Communication 

Developing brand projects at IED is not just about realising projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies.
For this reason, the Master course is organised in collaboration with Landor, one of the most important branding agencies at international level. Companies such as Pomellato, Campari, Ducati, Diesel, KFC, Persol, and Lemonsoda, just to mention few, choose to share their values and expertise with IED students, to find a fresh and multidisciplinary point of view and to develop together a strategic project for their brand.

The Master takes place in two editions, the first one in November in Italian and the second in February, in English.

The Master is organised in partnership with Landor.

Admission requirements

The Master course in Brand Management and Communication is aimed at graduates in humanities, social sciences, economics or scientific disciplines, as well as graduates in creative disciplines from design schools, or professionals with at least two years of experience in the branding field.


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Program content

Methodology and structure - The Master course alternates frontal lectures, exercises, case histories, workshops and projects realised in partnership with companies and agencies and developed individually or in groups. The didactic pathway is closely linked to the professional world thanks to the collaboration between partners and faculty. A synergic team, composed by professionals coming from the main companies, agencies and consultancy firms, supports students throughout an intense, interactive and increasingly complex study plan. Students develop the skills required to identify their reference target and its typical behaviours.

They learn to define product and retail strategies, innovation and markets, in order to elaborate branding strategies. A comprehensive journey that takes into consideration the different steps of the process: from definition of brand equity - by establishing the brand values and positioning, and by planning the strategic marketing activities - up to the actions aimed at developing and supporting the brand.

At the end of the course, a dedicated module is focused on personal branding: from counseling and personal target to the tools required to realise a self-representation with the most suitable tools (video, paper, web) up used to present successfully in front of an audience.

Tuition fees

€ 19.200,00

Scholarships & funding

IED offers 73 Scholarships for Master Courses in Italy 20/21

IED Istituto Europeo di Design and Accademia di Belle Arti Aldo Galli offer 46 scholarships covering 50% of tuition fee and 27 Tutor positions for Master courses 2020/2021 to study Design, Fashion, Visual Arts, Communication and Art in Italy. Locations involved are Milan, Rome, Turin, Florence and Como.

The deadline of the Scholarship competition follows the courses’ intakes:

  • by June 16th for Master courses starting in November;
  • by September 22nd for Master courses starting in January or February.

For more than fifty years, since 1966 Istituto Europeo di Design has been operating in the fields of education in the disciplines of Design, Fashion, Visual communication and Management.

IED, an international education network with a 100% Italian DNA, includes campuses in Milan, Rome, Turin, Venice, Florence, Cagliari, Como, Madrid, Barcelona, Sao Paulo and Rio de Janeiro and offers more than 500 courses in English, Italian, Spanish, and Portuguese.

REQUIREMENTS

  • Participation in the contest is subject to registration to the website ied.edu/scholarships-master
  • Participation is strictly reserved to all Candidates who have reached 18 years at the moment of application, in possession of a bachelor degree or – equivalent qualification - or having a job experience in the relevant field. 
  • Candidates need to show proficiency of the course language (B2 level minimum is demanded).

Career opportunities

Brand Manager, Marketing Manager, Product Manager, Consultant,Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.

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About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...


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Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano
Italy

 Show phone number
www.ied.edu

Request information

Want to know more about Master in Brand Management and Communication? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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