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Master in Brand Design Management: Food, Wine and Tourism

IED - Istituto Europeo di Design
Program overview
11 months
Full time
Master's degree
Scholarships available
Start dates
Florence
17,200 EUR
January 2022

Florence
17,200 EUR
January 2023

Florence
17,200 EUR
January 2024

Program description

Brand Design Management: Food, Wine and Tourism

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.

Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use.

Admission requirements

This Master is aimed at students and young professionals willing to develop a strategic, creative and managing approach to their passion for food, wine or tourism.


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Program content

Methodology and structure – This Master mixes up conventional and up-to-date learning materials and methods with an interdisciplinary vision that means interaction with design topics, arts, lifestyle and fashion, to really create a different and valuable point of view.

Classes are combined with seminars, conferences and workshops held by international and world famous specialists. Visits to local realities and the participation to events of the industry are included in the study plan to show students the best practices of institutions, companies and brands related to tourism, food and wine.

Florence
The classes teach how to manage the different steps of brand creation, starting from the analysis of the contents. Tourism, food and wine industries are based on a relation among brand, hosts and guests. Participants gain expertise in the fields of brand and management for a wide range of different contexts.

Barcelona
Students follow the whole process of a service design project using design methods and applying them in the construction of a complex food design experience as a branding strategy.

Classes are held during the daily hours in Florence, while in Barcelona students attend evening classes.

The approach kept during the whole pathway is extremely practice and students are equipped with the Adobe Suite and WGSN and Material Connexion tools, so that they can exercise also individually.

Scholarships & funding

IED offers 67 Scholarships for Master Courses in Italy 21/22

IED Istituto Europeo di Design and Accademia di Belle Arti Aldo Galli offer 38 scholarships covering 50% of tuition fee and 29 Tutor positions for Master courses 2021/2022 to study DesignFashionVisual ArtsCommunication and Art in Italy. Locations involved are MilanRomeTurin, Florence and Como.

The deadlines of the Scholarship competition are:

– by May, 27th 2021for the Master courses starting in November 2021
– by September, 20st 2021for the Master courses starting in January 2022

For more than fifty years, since 1966IED - Istituto Europeo di Design has been operating in the fields of education in the disciplines of Design, Fashion, Visual communication and Management.

IED, an international education network with a 100% Italian DNA, has campuses in MilanRomeTurin, VeniceFlorence, Cagliari, Accademia Galli in Como, MadridBarcelonaSão PauloRio de Janeiro, Kunsthal IED Bilbao and offers more than 500 courses in English, Italian, Spanish, and Portuguese.

REQUIREMENTS

-          Participation in the contest is subject to registration to the website ied.edu/scholarships-master

-          Participation is only reserved for candidates in hold of a First Level Academic Diploma or an Academic Degree or equivalent qualification, or to whom have gained equivalent professional experience in the subject area of the course.

-          Candidates need to show proficiency of the course language (B2 level minimum is demanded).

Visit IED website and learn how to apply for Master courses scholarships

Tuition fees

€ 19.200

Qualification

Upon successful completion of your studies, you will receive a masters degree. 

Contact school

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About this institute

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...


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Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano
Italy

 Show phone number
www.ied.edu


Contact school

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