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Master in Brand Design Management: Food, Wine and Tourism

IED - Istituto Europeo di Design
Program overview
11 months
Full time
Master's degree
Scholarships available
17,200 EUR
Start dates
Florence
17,200 EUR
January 2021

Florence
17,200 EUR
January 2022

Florence
17,200 EUR
January 2023

Program description

Brand Design Management: Food, Wine and Tourism

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.

Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use.

Admission requirements

This Master is aimed at students and young professionals willing to develop a strategic, creative and managing approach to their passion for food, wine or tourism.


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Program content

Methodology and structure – This Master mixes up conventional and up-to-date learning materials and methods with an interdisciplinary vision that means interaction with design topics, arts, lifestyle and fashion, to really create a different and valuable point of view.

Classes are combined with seminars, conferences and workshops held by international and world famous specialists. Visits to local realities and the participation to events of the industry are included in the study plan to show students the best practices of institutions, companies and brands related to tourism, food and wine.

Florence
The classes teach how to manage the different steps of brand creation, starting from the analysis of the contents. Tourism, food and wine industries are based on a relation among brand, hosts and guests. Participants gain expertise in the fields of brand and management for a wide range of different contexts.

Barcelona
Students follow the whole process of a service design project using design methods and applying them in the construction of a complex food design experience as a branding strategy.

Classes are held during the daily hours in Florence, while in Barcelona students attend evening classes.

The approach kept during the whole pathway is extremely practice and students are equipped with the Adobe Suite and WGSN and Material Connexion tools, so that they can exercise also individually.

Tuition fees

€ 19.200

Scholarships & funding

IED offers 73 Scholarships for Master Courses in Italy 20/21

IED Istituto Europeo di Design and Accademia di Belle Arti Aldo Galli offer 46 scholarships covering 50% of tuition fee and 27 Tutor positions for Master courses 2020/2021 to study Design, Fashion, Visual Arts, Communication and Art in Italy. Locations involved are Milan, Rome, Turin, Florence and Como.

The deadline of the Scholarship competition follows the courses’ intakes:

  • by June 16th for Master courses starting in November;
  • by September 22nd for Master courses starting in January or February.

For more than fifty years, since 1966 Istituto Europeo di Design has been operating in the fields of education in the disciplines of Design, Fashion, Visual communication and Management.

IED, an international education network with a 100% Italian DNA, includes campuses in Milan, Rome, Turin, Venice, Florence, Cagliari, Como, Madrid, Barcelona, Sao Paulo and Rio de Janeiro and offers more than 500 courses in English, Italian, Spanish, and Portuguese.

REQUIREMENTS

  • Participation in the contest is subject to registration to the website ied.edu/scholarships-master
  • Participation is strictly reserved to all Candidates who have reached 18 years at the moment of application, in possession of a bachelor degree or – equivalent qualification - or having a job experience in the relevant field. 
  • Candidates need to show proficiency of the course language (B2 level minimum is demanded).

Qualification

Upon successful completion of your studies, you will receive a masters degree. 

Request info

Want to know more about this program, Master in Brand Design Management: Food, Wine and Tourism? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...


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Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano
Italy

 Show phone number
www.ied.edu


Request information

Want to know more about Master in Brand Design Management: Food, Wine and Tourism? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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