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Program overview
3 years
Full time
Diploma / certificate
Scholarships available
Start dates
Barcelona
September 2020 
September 2021 
September 2022 

Program description

BA (Hons) Business Design

The BA (Hons) in Business Design offers an educational path that teaches students how to develop skills in writing and articulation, communication and presentations, negotiations and sale, self-awareness and impact, as well as capacity for collaboration. The key work tools are research, conceptual development, visualisation and prototyping of ideas and projects presentation.

This course blends creativity, business and communication, in order to teach future creative professionals how to develop, coordinate and implement ethnographical market and consumer research to generate insights, brand and product innovation as well as business design, communication strategies and event design.

The first year of this course is focused on acquiring the fundamentals of design, creative economy, project culture and methodology. Students learn to comprehend the influence that art has in business, the relevance of research, communication, public relations, and event and management design by means of visual communication.

The second year involves usage of tools and techniques to develop elaborated projects with companies and offer effective and pragmatic solutions, as well as deepening on how to grasp cultural trends, do research on markets and competition, assess the impact that neuroscience has on consumers’ behaviour, develop communication and branding strategies; in addition to studying the necessary technology to communicate a simple and effective visual message through developing the own creativity and interdisciplinary methodological processes with video techniques and social media.

During the third year, students learn about aspects such as research on emerging markets, collective funding, technical production of events and creation and design of service experiences, everything in order to conceive social and creative business projects. Also, the professional expertise area is chosen (Business Design or Communication and Event Design). In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years.

Admission requirements

This program can lead to professional careers as a: Entrepreneur,, Brand consultant, Communication Strategist, Advertising Manager, Innovation Manager, New Business Developer, Customer Experience, Manager Corporate Communications, PR Manager, Product Developer, etc.


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Scholarships & funding

IED OFFERS 104 UNDERGRADUATE COURSES SCHOLARSHIPS

IED - Istituto Europeo di Design fosters talent like you offering 104 scholarships covering the total amount or part of the tuition fees.

IED is an international education network with a 100% Italian DNA that, since 1966, has been training and researching in the disciplines of Design, Fashion, Visual Arts, Communication and Management of the creative industry.

Scholarships are for Undergraduate Courses 2020/2021 in Fashion, Design, Visual Arts, Communication and Management at IED Istituto Europeo di Design held in MilanCagliariFlorenceRomeTurin and in Accademia di Belle Arti Aldo Galli Como.

IED SCHOLARSHIPS - BRIEF

The ultimate goal of design – and all the related work a designer brings to the table – is to improve the world and people’s lives. Getting dressed, moving about, entertaining ourselves, telling stories, thinking, living in our homes: these are just some of the things we do as a matter of habit, but which have the ultimate aim of making us feel better, whether individually or collectively. The goal of sustainable development is to improve individual quality of life and at the same time to improve the collective condition of the planet.

The United Nations has defined 17 global sustainable development goals and a series of specific objectives that every individual, institution and government should support and consider a priority.

Develop your project based on one of the objectives stated in the Brief related to the chosen course, for which you aim at obtaining the scholarship.

The list of the 17 goals below:

  1. No poverty: end poverty in all its forms everywhere
  2. Zero hunger
  3. Good health and well-being
  4. Quality education
  5. Gender equality
  6. Clean water and sanitation
  7. Affordable and clean energy
  8. Decent work and economic growth full and productive employment and decent work for all
  9. Innovation and infrastructure
  10. Reduced inequalities
  11. Sustainable cities and communities
  12. Responsible consumption and production
  13. Climate action
  14. Life below water
  15. Life on land
  16. Peace and justice
  17. Strengthen the means of implementation and revitalize the global partnership for sustainable development

The contest is open!

Seize the opportunity to be one of the talented winners, but don't forget the deadline, May 6th 2020.

Learn how to apply for Undergraduate courses scholarships

Qualification

This program has been recognized by the Autonomous Government of Madrid and the Spanish National Government as an official Degree in Business Design.

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Want to know more about this program, Business Design? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

IED - Istituto Europeo di Design

IED is the biggest international network of fashion, design, visual communication and management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid , Barcelona , São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years...


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Contact info

IED - Istituto Europeo di Design

via A. Sciesa 4
20135 Milano
Italy

 Show phone number
www.ied.edu Program webpage


Request information

Want to know more about Business Design? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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