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Program description

Trends in Digital Marketing

Along 3 weeks students will deep dive in the world of Digital Marketing, an area of increasing relevance for marketers in all areas of activity. At the end of this course, students should be able to understand digital marketing scope and co-ordinate digital marketing strategy with business strategy.
Theory and practice will be combined through various case studies coming from many different sectors and geographies. 


Information regarding COVID-19

Due to the outbreak of COVID-19, the Portuguese government has temporarily closed all schools and universities from March 12th 2020.

In light of this, ISCTE - Instituto Universitário de Lisboa will be suspending face-to-face classes and offering all programs remotely instead. For more information about this, please contact the university.

Program content

  • It is a great opportunity to expand and develop skills in different fields of Management
  • Get acquainted with the culture and history of one of Europe's most interesting countries, Portugal.
  • The programmes are challenging, stimulating and of high academic and professional value.  
  • The courses are taught by IBS's highly regarded faculty, supported by visiting professors from top-class universities and the global business community.
  • You will be offered the chance to discover Portuguese culture, the city of Lisbon and the surrounding countryside as well as to come in contact with one of the most widely spoken languages in the world. 

Tuition fees

Students from ISCTE-IUL's partner universities FEES - 3 ECTS/FEES - 6 ECTS : 450 EUR/1.000 EUR
Students from non-partner universities FEES - 3 ECTS/FEES - 6 ECTS : 550 EUR/1150 EUR
Students from portuguese universities FEES - 3 ECTS/FEES - 6 ECTS : 450 EUR/850 EURISCTE
Students FEES - 3 ECTS/FEES - 6 ECTS : -/500 EUR

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Want to know more about this program, Trends in Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

ISCTE-University Institute of Lisbon

Founded in 1972, the University Institute of Lisbon (ISCTE-IUL) is one of the most prestigious public universities in Portugal, particularly focused on postgraduate studies and scientific research. It is organized in four schools: ISCTE Business School, School of Sociology and...

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Contact info

ISCTE-University Institute of Lisbon

Avenida das Forças Armadas
1649-026 Lisboa

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Contact school

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