Master in Digital Business & Innovation

IE University
Program overview
11 months
Full time
Master's degree
Scholarships available

Start dates
September 2024

September 2025

September 2026

About this program

Master in Digital Business & Innovation

Tech is everywhere, in every industry, in small, mid and large organizations in every function... We must adapt to a digital world and thrive, or fade out. “Legacy” businesses that rely on history and a big name are facing a big threat: nimble, tech-savvy businesses led by innovative minds. Tech is now an integral part of business, no matter the sector, and the Master in Digital Business & Innovation will prepare you to drive the much-needed change to evolve and adapt to the new digital economy.

Admission requirements

Freshman Students

English Proficiency Requirements

All our programs are taught fully in English therefore all candidates will have their English communication skills assessed during the admissions process.

The possession of language certificates is not mandatory, particularly if candidates have spent the last 2 years in an English speaking country or studied in an Anglophone educational system (such as American High School, IB in English or A-levels).

Language Test guidelines:

  • TOEFL: minimum 90, 100 points recommended
  • IELTS: minimum 7 points
  • Cambridge: CAE (with marks A, B and in some cases C with a strong oral conversation) or CPE
  • Duolingo English Test: minimum 115 points, 120 or higher recommended

Transfer Students

English Proficiency Requirements

All of our programs are taught in English so that you’re set to excel in the professional world. For that reason, we test every candidate’s English communication skills during the admissions process.

It isn’t mandatory to possess a language certificate, especially if you have spent the last two years in an English-speaking country, or if you’ve studied in an Anglophone educational system. That includes attending an American high school, or completing an English International Baccalaureate or A-levels.

Language test guidelines:

  • TOEFL: minimum 90, 100 points recommended
  • IELTS: minimum 7 points required
  • Cambridge: CAE (with marks A, B and in some cases C with a strong level of oral conversation) or CPE

For more information about admission requirements for this program, please visit the university website.

Does this course require proof of English proficiency?

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Program content

Digital Business & Innovation Master Program Key Areas

Speed Start Month

This intense and fun initial month** is designed to give you several building blocks critical for the Master – and you’ll be happy to have them as you build your career in the world of Digital: Programming, Data Structures, Digital Math, and Business. Fear not, our mission is for all entering students from diverse backgrounds to start the Foundations Period on solid footing.

**Students who can demonstrate prior training/experience may request to waive one or more of the Speed-Start courses.

Foundations Period

Build robust and applied foundations in two areas: Digital Tech and Tech Innovation. Gain knowledge and practical experience in the latest digital business technologies such as AI, IoT, cloud, and blockchain; and, unique to HST, you’ll learn the business innovation techniques that real companies use to design and develop their cutting edge tech, like Design Thinking, Lean, Scrum, Agile, TDD…

Mastery Period

Go deep in Digital Business. Learn to develop and implement tech strategies and digital transformation plans in two core areas: Business Function Transformation, and Sector Transformation. You will learn to drive innovation in any business function, delving into topics like Digital Business Models, Marketing & Customer Analytics, Digital HR & Finance, Connected Operations, and Business Intelligence. And you´ll study best practices across sectors like Financial Services, Consumer Goods and Retail, Healthcare & Biotech, Manufacturing, Logistics, Transportation, …

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.


The tuition fees for this program are 30,200€ per year

Career paths

  • Innovation Strategist
  • Tech Strategist
  • Tech Consultant
  • Digital Leader
  • Business Innovator
  • Business Intelligence Manager
  • Digital Innovation Manager
  • Digital Expert

About this institute

IE University

Our dynamic and holistic postgraduate programs will unlock the door to your future. Don’t put your education on hold—launch your professional journey! At IE University we offer more than just an education. Our programs give you hands-on experiences that put...

Read more about this school

Why study at IE University

IE University is more than just an education, it’s a life-changing experience. With cutting-edge resources and innovation at our core, our programs guarantee that you gain the tools necessary to be a leader of tomorrow. Step into the IE Community—a world of like-minded colleagues, experienced faculty and an extensive global network—and step out as a well-rounded professional with a worldwide network, ready to tackle today’s challenges and predict tomorrow’s trends.

With our unique methodologies and over 45 master’s programs on offer, you’ll be able to find a program that best suits your needs. What’s more, you can personalize your studies to adhere to your schedule and professional goals. Don’t put your education on hold: the future is now.

Contact info

IE University

Calle de María de Molina, 11-13-15
28006 Madrid

Phone no: +3491 568 96 00


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