User Experience Lab
This three-day course will transform how you design and implement user journeys while giving you an overview of how to evaluate user quality.
Learn how to design impactful user journeys
Explore the mechanics of designing impactful user journeys over three intensive days. You’ll build your knowledge as you work through a real business challenge. Regardless of if you’re a digital expert or new to design, our experienced team will support you at every level.
By the time you finish this course, you should have acquired knowledge, skills and competence that you’ll be able to use right away in your work or add to your resume.
You should be able to see the bigger picture when it comes to the importance of user experience. You should also be familiar with the fundaments of Design Thinking and how to protoype and test a solution.
You should be equipped to explore human-centred design thinking and customer journey mapping to generate useful insights. You should be able to identify good and poor user experiences from studying existing consumer journeys. Also, you will learn ways to properly initiate idea generation, selection and development. You should understand the difference between ‘friction’ and ‘opportunity’ when it comes to user experience.
You should be able to describe how UX thinking provides business benefits, as well as discuss the impact of UX thinking on marketing and advertising. You should be able to confidently discuss opportunities for the implementation and application of what you learn – including how to engage colleagues and presenting an idea back to a client.
About this institute
Hyper Island is more than a global learning provider. It’s also a rich community of students, former students (alumni), external collaborators and lifelong learning experts. We all come together to create positive change – that is beneficial not just to...
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