About this program
Master of Science - Electronic Commerce
Become a fine strategist in a field of the future. Learn how to analyze the issues to effectively integrate e-commerce technologies and models in businesses.
Admission requirements
Quebec and Canadian Education Systems
Hold a rank of 1st cycle (at least 90 credits) or a diploma deemed equivalent by the management of the program in one of the following disciplines: Business Administration (BBA), actuarial science, economics, engineering , computer science, mathematics, statistics, information technology or a related discipline.
Have obtained an average of at least 3.0 out of 4.3, or the average of your home university for admission to a program 2th cycle, whichever is higher.
Language Requirements
Have an advanced language level in French when submitting the application. If you have an intermediate-advanced level, you have to follow the course Techniques and professional academic writing from your 1st grade.
Many of the readings and reference materials are in English, so it is strongly recommended to have an intermediate level in this language
For more information about admission requirements, please visit the university website.
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Program content
Memory
Compulsary Courses
- Web application development
- Web analytics
- Digital transformation: perspectives and challenges
Compulsory Methodology Course
- Intervention methodology in electronic commerce
Specialization Course
- Digital Economy
- Electronic marketing
- Database analysis in marketing
- Internet retail
- User experience: foundations and measures
- Data mining techniques
- Strategy and e-business
- Management consulting
- E-commerce logistics
- Project management in e-commerce
- UX design
- Development and marketing of mobile applications
- Electronic commerce: technological challenges
- Dashboards and data governance
Scholarships & funding
Several scholarship options are available, please visit the university website.
Tuition
Thesis
- Quebec students: CAD 5800
- Canadian students, non-residents of Quebec: CAD 14200
- French and French Belgian students: CAD 5800
- International students: CAD 28800
Supervised project
- Quebec students: CAD 6300
- Canadian students, non-residents of Quebec: CAD 14700
- French and French Belgian students: CAD 6300
- International students: CAD 29900
Qualification
- Global approach to develop a vision of electronic commerce in its different forms: online store, mobile applications, marketplaces, social networks, virtual communities, among others.
- Four areas of learning: identification of value-added digital platforms; design and development of these platforms; performance monitoring and optimization; management of related projects or mandates.
- Development of the ability to analyze the context and business model of an organization to select the most suitable digital platforms.
- Acquisition of the concepts allowing to choose, configure and use the tools necessary for the implementation of an interactive strategy and the design of digital assets
- Practical educational approach, with the possibility of a supervised project within a leading company in the sector.
Credits - 45 Credits
Career paths
Graduates of this master's degree often hold managerial positions in
- agencies offering digital consulting services and
- marketing or digital departments of Canadian or international companies.
Positions held by graduates of the program:
- Analyst or web specialist
- Web project manager
- Digital media analyst
- Digital Strategy Advisor
- Digital Product Manager
Message the school
About this institute
HEC Montréal
Founded in 1907, HEC Montréal offers internationally renowned management education and research. It is the oldest business school in Canada and was also the first school in North America to hold the prestigious triple accreditation (AACSB, AMBA and EQUIS). It...
Contact info
HEC Montreal
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