About this program
Northwestern Medill - Digital Marketing and Media Strategy
Gain the tools to develop a digital media strategy that combines an integrated, audience-first approach with timeless marketing principles.
Earn an official certificate of professional achievement from Northwestern University.
The rapid evolution of the modern digital environment is widely recognized. From its nascent beginnings, the digital media landscape has grown exponentially. Today, brands must fight to be heard amongst a plethora of competitors and new platforms are emerging at an increasingly rapid speed. Marketing in this environment poses unique challenges, as it becomes necessary to adapt to new circumstances seemingly on the fly.
The DigitalMarketingandMediaStrategyonline short course from Medill at Northwestern University equips you to face the modern media landscape by arming you with timeless principles of media strategy. These tools are highly adaptable, offering an integrated, audience-first approach to creating strategies that deliver on objectives and priorities. With guidance from Northwestern Medill faculty and industry experts, you will gain the ability to anticipate new challenges and seize new opportunities in digital media. You will learn to create your own digital media strategy, based on your newly informed understanding of the advantages and opportunities of various approaches and media marketplaces.
Admission requirements
Is this course for you?
This course is broadly applicable to a variety of roles and skill levels. If you are a marketing professional, the course will provide you with new tools for adapting to changes in the media landscape. If you currently work adjacent to the marketing space and are interested in switching careers, you will gain formal skills and the opportunity to validate your experience. If you lead or own a small business and do not have the budget for a dedicated marketing function, then this course will provide you with the understanding needed to build an effective digital marketing strategy for your organization.
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Learn moreProgram content
Course curriculum
Learn to adapt to ongoing change in the digital media landscape as you work through the weekly modules of this online short course.
Orientation module
Welcome to your Online Campus
Module 1
Digital marketing and media strategy
Module 2
The media landscape: Evolutions, economics and the existential crisis
Module 3
The foundations of strategy: Leverage consumer insights
Module 4
Building the digital media strategy: From objectives to the plan
Module 5
Measuring your strategy: Setting KPIs and measuring outcomes
Module 6
Digital media investment strategy
Program delivery
Duration
- 6 weeks Excluding orientation
- 6–8 hours per week Self-paced learning online
Tuition
Total Tuition Fee :£1391
Qualification
About the certificate
Gain practical digital media and marketing skills and earn an official certificate of completion from Medill at Northwestern University.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you will need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.
What will set you apart
On completion of this course, you will walk away with:
- Practical knowledge of timeless media strategy principles that allow you to adapt to ongoing changes in the digital media landscape.
- An integrated, audience-first approach to creating media strategies that deliver on marketing objectives and priorities.
- A working digital media investment strategy based on an informed understanding of the media environment.
- The ability to anticipate challenges and seize opportunities using strategic approaches and an understanding of different marketplaces.
About this institute
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