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Northwestern Medill - Digital Marketing and Media Strategy

GetSmarter
6 weeks
Full time/part time
Diploma / certificate
Evanston
English

About this program

Northwestern Medill - Digital Marketing and Media Strategy

Gain the tools to develop a digital media strategy that combines an integrated, audience-first approach with timeless marketing principles.

Earn an official certificate of professional achievement from Northwestern University.

The rapid evolution of the modern digital environment is widely recognized. From its nascent beginnings, the digital media landscape has grown exponentially. Today, brands must fight to be heard amongst a plethora of competitors and new platforms are emerging at an increasingly rapid speed. Marketing in this environment poses unique challenges, as it becomes necessary to adapt to new circumstances seemingly on the fly.

The DigitalMarketingandMediaStrategyonline short course from Medill at Northwestern University equips you to face the modern media landscape by arming you with timeless principles of media strategy. These tools are highly adaptable, offering an integrated, audience-first approach to creating strategies that deliver on objectives and priorities. With guidance from Northwestern Medill faculty and industry experts, you will gain the ability to anticipate new challenges and seize new opportunities in digital media. You will learn to create your own digital media strategy, based on your newly informed understanding of the advantages and opportunities of various approaches and media marketplaces.

Admission requirements

Is this course for you?

This course is broadly applicable to a variety of roles and skill levels. If you are a marketing professional, the course will provide you with new tools for adapting to changes in the media landscape. If you currently work adjacent to the marketing space and are interested in switching careers, you will gain formal skills and the opportunity to validate your experience. If you lead or own a small business and do not have the budget for a dedicated marketing function, then this course will provide you with the understanding needed to build an effective digital marketing strategy for your organization.


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Program content

Course curriculum

Learn to adapt to ongoing change in the digital media landscape as you work through the weekly modules of this online short course.

Orientation module

Welcome to your Online Campus

Module 1

Digital marketing and media strategy

Module 2

The media landscape: Evolutions, economics and the existential crisis

Module 3

The foundations of strategy: Leverage consumer insights

Module 4

Building the digital media strategy: From objectives to the plan

Module 5

Measuring your strategy: Setting KPIs and measuring outcomes

Module 6

Digital media investment strategy

Program delivery

Duration

  • 6 weeks Excluding orientation
  • 6–8 hours per week Self-paced learning online

Tuition

Total Tuition Fee :£1391

Qualification

About the certificate

Gain practical digital media and marketing skills and earn an official certificate of completion from Medill at Northwestern University.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you will need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.

What will set you apart

On completion of this course, you will walk away with:

  • Practical knowledge of timeless media strategy principles that allow you to adapt to ongoing changes in the digital media landscape.
  • An integrated, audience-first approach to creating media strategies that deliver on marketing objectives and priorities.
  • A working digital media investment strategy based on an informed understanding of the media environment.
  • The ability to anticipate challenges and seize opportunities using strategic approaches and an understanding of different marketplaces.

About this institute

GetSmarter

GetSmarter™, powered by 2U, is an online learning expert with over 10 years' experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through...


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