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Master of Business Administration, Major in Sports Management

Geneva Business School - Barcelona
Program overview
18 months
Full time
Master's degree
Scholarships available
24,430 EUR
Start dates
February 2020 
September 2020 
February 2021 
September 2021 
February 2022 
September 2022 

Program description

Geneva Business School’s MBA in Sports Management is designed to provide you with the organization and communication tools to manage sports events, teams, federations and sports clubs. This program will equip you to become an effective leader in the sports industry and helps you in learning to how to deal with the needs of executive staff, players, and supporters.


The Master of Business Administration with a Major in Sports Management at Geneva Business School is designed to equip you to become an effective leader and gain opportunities provided by this rapidly expanding sector. You will gain the organizational and communication skills enabling you to manage and market sporting events, federations, and sports clubs.

Over the course of this program you will:

  • Develop the communication and technical skills required to become an effective industry professional.
  • Gain insight into practical business planning and management.
  • Learn how to efficiently plan sporting events
  • Manage team organization, merchandising, and marketing.

Who is the MBA in Sports Management suitable for?

The MBA majoring in Sports Management equips students with the necessary knowledge, understanding, and skills to help them make an impact on the sports industry. They will be able to manage sports events, teams, athletes and work for major international sports confederations and organizations. Graduates will be able to use emerging digital technologies to find solutions to industry problems and create new opportunities to generate revenues

Career options 

The program is of particular relevance to those working, or planning to work as:

  • Product Management Directors
  • Public Relations Managers
  • Sports Marketing Analysts
  • Athletic Directors
  • Sports Agents
  • Marketing Directors
  • Social Media Managers

Admission requirements

  • Bachelor’s degree or equivalent, preferably in a related field
  • IELTS 6.5 / TOEFL 74 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
  • 3 years of work experience or equivalent 
  • A 500-word written response to a business case study
  • An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview
  • A scanned copy of all required academic diplomas, transcripts, and academic certificates
  • Photocopy of valid passport / national ID
  • Resume/CV 
  • Reference letters from their former academic institution and from their current employer (if applicable)
  • Prerequisite: Knowledge of accounting, finance, or economics. If prerequisites have not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum 60% on the self tests.

Does this course require proof of English proficiency?

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Program content


Duration: 1.5 years
Credits: 90 ECTS
Language: English
Intakes: February and September
Degree Awarded: Master of Business Administration with Major in Sports Management and Marketing.
Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva and Barcelona campuses.
Internships: We support students in gaining gain practical skills and networking opportunities through internships.

Program Structure

The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS), which are mandatory to complete the selected major. The orientation week will focus on your Sports Management major and you will be able to present your final project to your tutors and get feedback and guidance towards its completion.Beyond the main Business modules offered within each major, students also take specialization courses, such as:

  • Media Relations and Communications in Sports
  • International Sports Federations and Organizations
  • Sports Organization - Strategic Management
  • The Business of Football
  • Managing Talent in the Sports Industry
  • Sports Industry Innovation, Creativity and Entrepreneurship

Tuition fees

Application Fee: €150 (Non-refundable, paid upon application)
Administration Fee: €1,900 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)

Tuition per semester: €7,460 (Total 1.5 year program / 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Total: €24,430


Degree: Master of Business Administration with a Major in Sports Management and Marketing.

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About this institute

Geneva Business School - Barcelona

Geneva Business School - Barcelona Campus

Welcome to Geneva Business School! Geneva Business School here is a leading institution that provides cutting-edge Swiss Quality Education. Our programs are taught 100% in English and our campuses are located in major European cities such as Geneva and Barcelona....

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Average rating 5

Based on 1 reviews

Maria S.
GBS has contributed to change my approach toward business and has helped me to develop a practical, problem-solving mindset necessary to create my own business. With GBS I explored many different fields, increasing my knowledge every step of the way. GBS also allowed me to hone very important skills, such as public speaking, which I think is fun...
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Contact info

Geneva Business School - Barcelona

Gran Via de les Corts Catalanes, 617
08007 Barcelona

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Want to know more about Master of Business Administration, Major in Sports Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
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