Program description
Marketing Associate in Science Degree
Are you innovative and inquisitive? Interested in advertising and promotions? Digital media? Fashion and Visual Merchandising? If so, you need to explore Fresno City College's marketing department. Through hands-on marketing projects with local businesses as clients, we provide you current and creative curriculum that will successfully prepare you for an entry-level marketing job. Own a business or interested in starting your own business? We'll provide you tools to help you sell your ideas and/or grow your business through effective customer relationships.
This curriculum is designed for students planning to enter the marketing fields of retailing, wholesaling, general selling, and advertising.
Admission requirements
International Students and Scholars Admission Requirements
To determine whether you are eligible for admission to our Fresno City College International Program, please review the following Admission Requirements, and submit the completed checklist with your other application materials:
- Student must be 18 years old prior to the start of the semester
- Affidavit of Support Form
- Cost of Attendance Acknowledgement Form
- Financial Documents
- TOEFL or IELTS Exam Results – Waived if student Graduated from a U.S. High School and/or if English is an official language of home country
- TOEFL Score Requirement Score of 500 Paper Based Test (PBT) or 61 Internet Based Test (iBT) required from students applying from their home country. If a student attended and completed an English Language Training Program in the U.S. we will consider accepting a score of 460 PBT or 48 iBT. Transcripts will be required from English Training Program for review.
- IELTS Score Requirement Overall Band Score of 5.5 required from students applying from home country with at least 5.0 in each subsection (Listening, reading, Writing, and Speaking). If a student attended and completed an English Language Training Program in the U.S. we will consider accepting an Overall Band Score of 5.0. Transcripts will be required from English Training Program for review.
- High School Graduation Requirement Official Graduation Certificate/Diploma, transcripts, and/or equivalent evidence of graduation from a Secondary School or its equivalent are required. If records are not in English, certified translation must be furnished.
For more information about admission requirement, please visit the university website.
Does this course require proof of English proficiency?
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Learn moreProgram content
First Year
First Semester
- Principles of Marketing
- Selling and Sales Management
Second Semester
- Human Relations in the Workplace
- Computer Concepts
- Advertising and Promotion
Second Year
First Semester
- Retailing
Second Semester
- Digital Marketing
- Refresher Math
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
Tuition fees
International and Out-of-State student fees for spring 2021 : $3480.00 per 12 credit units
For more information about tuition fees, please visit the university website.
Qualification
Student Learning Outcomes:
- Develop and implement a marketing plan in response to market opportunities.
- Assess and apply technology to appropriate marketing activities.
- Design, write, and execute a promotional plan including the formulation of selling strategies.
- Apply effective leadership skills while managing marketing functions within a business enterprise.
Contact school
About this institute
Fresno City College
FCC provides the first two years of American university education to help you get where you want to be. Students will receive an American education at an affordable cost. Our students enjoy and benefit from individualized staff guidance, academic counseling,...
Contact info
Fresno City College
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