BA - Bachelor of Arts in Sports Management
EU Business School OnlineBA - Bachelor of Arts in Sports Management
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About this program
BA - Bachelor of Arts in Sports Management
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with an entrepreneurial mindset and deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.
Admission requirements
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
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Learn moreProgram content
Year 1
Semester 1
- Foundations of Business Management
- Marketing Management
- Written Communication Skills
- Accounting I
- Microeconomics
- Elementary Calculus
- IT Software for Business
- Environmental Sustainability
- Crafting Your Future: Your Time at EU
Semester 2
- Ethics in Business
- Oral Communication Skills
- Accounting II
- Macroeconomics
- Business Law
- Mathematics of Finance
- Applied Management Statistics
- Advertising, Media & Branding
- Crafting Your Future: Your Time at EU
Year 2
Semester 3
- Strategic Marketing
- Business Finance I
- Human Resources Management
- Production Management
- Entrepreneurship & New Venture Creation
- Management Information Systems
- Digital Business
- Sports Sociology
- Public & Media Relations in Sport
- Research Methods I
- Crafting Your Future: Personal Development
Semester 4
- Global Economics
- Business Finance II
- Social Media Marketing
- Financial Markets
- Consumer Behavior
- Sales & Purchasing Management
- Sports Psychology
- Event Management
- Sports Broadcasting
- Research Methods II
- Crafting Your Future: Personal Development
Year 3
Semester 5
- Global Business
- Financial Statement Analysis
- Negotiation
- Small Business Management
- Corporate Finance
- Industrial Marketing
- Sports Data & Analysis
- Sports Marketing
- Legal & Ethical Issues in Sport
- Crafting Your Future: Professional Development
Semester 6
- Strategic Management
- Budgeting & Control
- Organizational Communication
- Cases in Marketing
- Cases in Sports Management
- Sponsoring & Sports Communications
- International Sports Management
- Sports Career Development
- Sports Facility Planning
- Crafting Your Future: Professional Development
Graduation
- Research Methods
- Dissertation Seminars
- Final Cases: Marketing/Specialization
- Dissertation
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Tuition
Tuition fees per semester: € 6,450
Qualification
Degree Awarded
- A bachelor’s degree from EU Business School Switzerland which is internationally acCreditsed by ACBSP, IACBE, IQA and certified by eduQua.
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A state-recognized BSc (Hons) in International Business Management degree from London Metropolitan University in the U.K.
Benefits of Studying a Bachelor's
- Learn the latest industry trends from updated programs
- Participate in group projects and learn to work in a team
- Study cases to prepare you for real-world business
Learning Outcomes
The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:
- Gain insight and knowledge of new developments in the professional and recreational sports industries.
- Apply theoretical knowledge to practical business situations, simulated by case studies.
- Understand current business issues through required readings and research.
- Demonstrate proficient oral and written communications skills.
Career paths
The Bachelor of Arts in Sports degree provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:
- Sports Marketer
- Event Coordinator
- Sponsorship Manager
- Contract Negotiation Manager
Message the school
About this institute

EU Business School Online
Education is constantly evolving and pursuing a degree online is now seen as an excellent alternative to on-campus programs. Through state-of-the-art technology and an increasingly interconnected world, EU Business School is at the forefront of business tuition. Our online courses...
Why study at EU Business School Online
The EU Business School online campus offers an international, flexible, and hands-on learning experience guided by the brightest minds from all over the world. EU Business School Online has a student-led approach to learning, designed to allow students to really take charge of their success. Students learn dynamically through live interactive classes in the virtual classroom and are able to prepare materials, readings, videos, and assignments at their own pace; making it easy to maintain a balance between work, life and study.
The online experience transcends the limitations of time zones and geographical locations, so that wherever you are, you can immerse yourself in a learning environment where your experience and ideas have a voice. Open your mind to new cultures and new ways of thinking about business through EU's online programs, make lifelong friends and establish a network of important contacts from around the world. Online education offers the ideal solution for professionals searching for quality education that can be easily adapted to busy lives.
Contact info
EU Business School Online
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