About this program
Master in Digital Business
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.
Admission requirements
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
Does this course require proof of English proficiency?
The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!
Learn moreProgram content
Year 1
Term 1
- Managing Digital Business
- Digital Business Finance
- Digital Marketing Strategies
- Digital Technologies & Change Management
- Seminar: Legal Aspects in Digital Business
Term 2
- Digital Business Design
- Customer Relationship Management
- Innovation & Leadership
- Social Media & Web Analytics
- Seminar: Mobile Strategy
Term 3
- Global E-Commerce Trends
- The Digital Economy Ecosystem
- Crafting the Digital Business Model
- Entrepreneurship & Startups
- Seminar: Online Reputation Management
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Tuition
Tution fee per term: € 4,600
Qualification
Credits:60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:
- Discover the impact that digital business is having.
- Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
- Understand digital culture and gain hands-on knowledge on how to build a startup.
- Study how new technologies are crafting the digital reality and what is to come in the next years.
Career paths
The Master in Digital Business is designed to provide students with digital business understanding and the skills needed in business today. Graduates of this master may be interested in the following careers.
- Digital Transformation Manager
- Digital Marketing Manager
- Digital Business Analyst
- Head of Ecommerce
Message the school
About this institute
Get your Business Degree in Munich!
Established in 1973, EU Business School (EU) is a multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the...
Why study at EU Business School Munich
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
- Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
Want to know more about Master in Digital Business? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.
Be the first to write a review!
