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BA - Bachelor of Arts in Communication & Public Relations

EU Business School Munich
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
English

Start dates
Munich
October 2022

Munich
February 2023

Munich
June 2023

Munich
August 2023

About this program

BA - Communication & PR

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

Admission requirements

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.

Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services departmentwill assist all applicants throughout the entire application process.


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Program content

Year 1

First Semester

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

Second Semester

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Third Semester

  • Strategic Marketing
  • Business Finance I
  • Human Resource Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Fundamentals of Public Relations
  • Interpersonal Communication
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Year 2

Fourth Semester

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Public Relations Research
  • Event & Conference Management
  • Public Relations Campaigns
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Fifth Semester

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • International Public Relations
  • Intercultural Communication
  • Persuasion & Lobbying
  • Seminar/Industrial Visits/Dissertation Seminar

Year 3

Sixth Semester

  • The Business Consultancy Project Part I
  • Global Business & Strategy
  • Marketing Across Cultures

Seventh Semester

  • The Business Consultancy Project Part II
  • Developing Leadership & Management
  • International Entrepreneurship

Additional Option

Eight Semester - Diploma of Advanced Studies

  • Strategic Management
  • Budgeting and Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Public Relations
  • Social, Company & State Protocol
  • Mass Media Ethics & Legislation
  • Innovative Electronic Communications
  • Media Planning
  • Crafting Your Future

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition

Tuition fee per semester: € 6,450

Qualification

Credits: 240 ECTS

Degree Awarded

  • A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
  • A bachelor’s degree from EU Business School Switzerland which is internationally acCreditsed by ACBSP, IACBE, IQA and certified by eduQua.
  • A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:

  • Gain an understanding of the field of public relations and be able to devise basic communications strategies.
  • Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
  • Show in-depth knowledge of the major theories of communications and their applicability.
  • Demonstrate proficient oral and written skills.

Career paths

The Bachelor of Arts in Communication & Public Relations degree provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who successfully complete this degree may be interested in the following job positions:

  • Communications Manager
  • Social Media Manager
  • Technical Writer
  • Campaign Manager

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About this institute

Get your Business Degree in Munich!

Established in 1973, EU Business School (EU) is a multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the...


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Why study at EU Business School Munich


  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3. Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Munich

Theresienhöhe 28
80339 Munich
Germany

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EU Munich Campus

Message the school

Want to know more about BA - Bachelor of Arts in Communication & Public Relations? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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