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Master in Marketing

EU Business School Montreux
Program overview
1 year
Full time
Master's degree
English
Start dates
Montreux
October 2021

Montreux
October 2021

Montreux
January 2022

Montreux
January 2022

Program description

Master in Marketing

As global markets continue to evolve alongside different techniques and consumer behavior, the best marketers are dynamic individuals ready to adapt to change. The Master in Marketing program explores different theories in relation to real life situations in modern marketing.

Students taking part in the Master in Marketing program will learn how to make effective marketing choices, implement analytical, strategic and operational decisions as well as how to overcome challenges within different markets.

The course is also offered in Barcelona, Geneva and online.

Admission requirements

  • 1 certified copy of high school diploma.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native or equivalent.
  • Minimum five years of successful managerial experience.
  • Applicants must be aged 25 years or older.

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Program content

Term 1

  • Foundations of Business Management
  • Business Environment
  • Applied Finance
  • Business Model
  • Becoming a Manager

Term 2

  • Analytical Marketing
  • Strategic Marketing
  • Operational Marketing
  • Marketing Into Action
  • Authentic Leadership

Term 3

  • Marketing Communications
  • International Marketing
  • Industrial Marketing
  • Digital Marketing
  • Effective Negotiation

Program delivery

EU is offering maximum flexibility for our Fall Semester to cater to all our students’ needs. We have two options: on campus and online. This will allow you to come to campus or to start online and come to campus when you can. We offer three start dates: October 5, November 2 and November 30.

Health and Safety

Your health and safety remain our highest priority. Class sizes on campus will be reduced, and a strict health protocol followed throughout our campus buildings.

Qualification

During this program, students will:

  • Analyze how different environments affect marketing practice and how to manage this.
  • Gain a thorough understanding of the relationship between a consumer and business.
  • Combine different marketing theories with real life practice.

Degree Awarded

  • A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.
  • An EU Business School Switzerland private and internationally accredited master’s degree.

Career opportunities

Students completing the Master in Marketing degree will graduate with a valued marketing skillset which will allow them to succeed in:

  • Marketing management
  • Brand management
  • Marketing research
  • Online marketing

Contact school

Want to know more about this program, Master in Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Videos

You can boost your career, update your knowledge and specialize your skill set by studying an internationally recognized master’s program at EU Business School. At EU you will learn the latest trends, gain first-hand insight from industry leaders and become a member of our EU network of business professionals, successful EU alumni and peers. We offer seven different English-taught master’s programs, with starting dates throughout the year, to prepare you for the next step in your career in the global business arena. Become a game changer, apply now!

   

About this institute

Study abroad at EU Business School Montreux – a top international business school!

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


Read more about this school

Why study at EU Business School Montreux


  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3. Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Montreux

EU Montreux Campus, Villa Ormond
Rue du Lac 18
1815 Clarens, Montreux
Switzerland

 Show phone number
montreux.euruni.edu

Contact school

Want to know more about Master in Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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