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BA - Leisure & Tourism

EU Business School Montreux
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
English
Start dates
Montreux
October 2020

Montreux
05 October 2020

Montreux
02 November 2020

Montreux
30 November 2020

Program description

BA - Leisure & Tourism

Our Bachelor of Arts in Leisure & Tourism Management program in Montreux strikes the perfect balance of theory and practice in one of the fastest growing industries in the business world. In addition to industry-specific modules, our curriculum enables participants to develop a range of business skills applicable to the wider commercial market.

Focusing on the development of executive skills and strategic aptitudes, this program will cover the key competencies required in the industry while developing your understanding of international and intercultural management needs.

The course is also offered in Geneva and Barcelona. 

Admission requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

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Program content

Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

Second Semester (22 CH | 30 ECTS)

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Year 2

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing
  • Business Finance I
  • Human Resource Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Cross-Cultural Business Issues
  • The Business of Tourism
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Fourth Semester (21 CH | 30 ECTS)

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Service Management
  • Event & Conferencing Management
  • Cultural Heritage
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Year 3

Fifth Semester (21 CH | 30 ECTS)

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Tourism Marketing
  • Sustainable Tourism: Policies & Ethics
  • Hospitality Management
  • Crafting Your Future: Your Time at EU

Sixth Semester (21 CH | 30 ECTS)

  • Strategic Management
  • Budgeting and Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Tourism
  • International Operations Management
  • Financial Management in Tourism
  • Quality Management
  • Leisure & Recreational Management
  • Crafting Your Future: Your Time at EU

Program delivery

EU is offering maximum flexibility for our Fall Semester to cater to all our students’ needs. We have two options: on campus and online. This will allow you to come to campus or to start online and come to campus when you can. We offer three start dates: October 5, November 2 and November 30.

Health and Safety

Your health and safety remain our highest priority. Class sizes on campus will be reduced, and a strict health protocol followed throughout our campus buildings.

Qualification

During this program, students will:

  • Analyze the impact of tourism on economic, sociocultural and physical environments.
  • Learn how to develop an industry focused strategy.
  • Understand international and intercultural management needs.

Degree Awarded

Option 1: Bachelor of Arts in Leisure & Tourism Management

Students completing the EU Bachelor of Arts in Leisure & Tourism Management program are awarded a degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua and a state-recognized university bachelor’s degree (título propio) from Universidad Católica San Antonio de Murcia (UCAM), Spain.

  • Duration: Six semesters/three years (summer fast-track option available)
  • Credits: 151 CH/210 ECTS

Option 2: Bachelor of Arts in Leisure & Tourism Management + BSc (Hons) in International Business

By successfully completing one extra semester on our Geneva or Montreux campuses, you will earn a second state-accredited BSc (Hons) in International Business, awarded by the University of Roehampton in London.

  • Duration: Seven semesters/three years (summer fast-track option available)
  • Credits: 172 CH/240 ECTS

Students who wish to further their knowledge in a specialization may take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is state-recognized and accredited (título propio) by Universidad Católica San Antonio de Murcia (UCAM), Spain.

Career opportunities

As a fast-growing global industry, there are several opportunities for students after graduation. Graduates of the leisure & tourism degree can pursue careers in:

  • Event organization
  • Hotel management
  • Customer service management
  • Travel agency management

Request info

Want to know more about this program, BA - Leisure & Tourism? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Discover all the benefits of studying abroad at EU Business School. With four campuses in Europe, including Barcelona, Geneva, Montreux and Munich, we offer you the possibility to choose among a wide variety of bachelor’s programs with start dates in October, February, June and August. At EU Business School, our faculty will help you develop an entrepreneurial, creative and innovative mindset and become well-versed in business principles.
Course programs offered include business administration, international business, marketing, finance, communication, digital business and sports management, among others.

   

About this institute

EU Business School Montreux

Study abroad at EU Business School Montreux – a top international business school!

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


Read more about this school

Why study at EU Business School Montreux


  1. International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
  2. Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
  3. Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
  4. Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
  5. Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
  6. Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Contact info

EU Business School Montreux

EU Montreux Campus, Villa Ormond
Rue du Lac 18
1815 Clarens, Montreux
Switzerland

 Show phone number
montreux.euruni.edu

Request information

Want to know more about BA - Leisure & Tourism? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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