Program description
MBA - Digital Business
The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand sectors. The MBA in Digital Business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.
Participants of this program will focus on marketing and branding essentials, learn how to build and maintain a corporate digital business, as well as learn from the point of view of the consumer.
The course is also offered in Barclelona, Montreux and online.
Admission requirements
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
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Learn moreProgram content
Term I
- Management Skills
- Organizational Behavior
- Managerial Accounting
- Marketing
- Quantitative Business Methods
- Negotiation (seminar)
- Business Law (seminar)
- Crafting Your Future
Term II
- Finance
- Human Resources Management
- Global Economics
- Strategic Management
- Management Information Systems
- Business Strategy Simulation
- Career Planning (seminar)
- Communication Skills (seminar)
- Crafting Your Future
Term III
- Digital Marketing Strategies
- Crafting the Digital Business Model
- Digital Business Architecture
- Digital Business Design
- The Digital Consumer
Program delivery
EU is offering maximum flexibility for our Fall Semester to cater to all our students’ needs. We have two options: on campus and online. This will allow you to come to campus or to start online and come to campus when you can. We offer three start dates: October 5, November 2 and November 30.
Health and Safety
Your health and safety remain our highest priority. Class sizes on campus will be reduced, and a strict health protocol followed throughout our campus buildings.
Qualification
During this program, students will learn how to:
- Learn how to take a practical approach to real life digital business case studies.
- Develop skills surrounding the key marketing and branding components of an online business.
- Analyze the issues managers face in internet-based organizations.
Degree Awarded
- A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
- A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
- While completing the EU MBA program, students can also choose to earn a second distinct qualification, a state-accredited degree from the University of Roehampton (UoR) in London, U.K.
Career opportunities
Graduates of the MBA in Digital Business in Geneva can go on to pursue careers in:
- Entrepreneurship
- Marketing and sales interface
- Consultancy
- Executive management
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Study a top-ranked MBA at EU Business School. We foster future leadership by offering state-of-the-art MBA programs with eleven areas of specialization to take your qualification to the next level.
All of our classes are English-taught and focus on both the traditional and the latest trends in business. Join our international student community on our vibrant campuses located in Barcelona, Munich, Geneva and Montreux. Additionally, we offer freedom and flexibility through our online campus, allowing busy professionals the opportunity to further their studies at their own pace.
About this institute
Study abroad at EU Business School in Geneva
Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...
Why study at EU Business School Geneva
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
- Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
Contact info
EU Business School Geneva
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