About this program
MBA in International Marketing
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, which will prepare them for a career in international marketing.
Admission requirements
At EU we understand that choosing an MBA program that fulfills your professional objectives while fitting your educational goals is a process that requires a lot of research and deliberation. EU's dedicated admissions team is available to help students with any queries or questions they might have. To find out more about EU Business School, we also encourage students to visit our campuses, meet current EU students and attend our classes and open day sessions.
Admission Requirements*:
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above. Students with less than two years of work experience may apply for the state-recognized MSc in International Business Management also from London Metropolitan University.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Does this course require proof of English proficiency?
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Learn moreProgram content
Year 1
Term 1
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Crafting Your Future I
Term 2
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Crafting Your Future II
- Business Strategy Simulation
Term 3
- International Marketing
- Sales Management & Strategy
- Marketing Research
- Digital Marketing Strategies
- Advertising & Media
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Program delivery
Three terms/one year (full time) or six terms/two years (part time)
Tuition
Tuition fee per term: € 7,300
Qualification
Credits: 90 ECTS
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:
- Explore how companies make the most of their investments; from managing data to communications.
- Apply key principles that enhance communication and effectiveness.
- Analyze the functions of HR management and explore its strategic importance.
- Analyze and create alternative investment projects.
Career paths
The MBA With a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.
- International Brand Coordinator
- Digital Marketing Director
- Marketing Manager
- Trade Marketing Director
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About this institute
Welcome to EU Business School
The EU Group (EU) is a network of professionally-accredited, multicultural, high-ranking business schools established in 1973. We have campuses in Barcelona, Geneva, Munich well as our Digital campus. In addition to small, dynamic classes offered in English, EU students also...
Why study at EU Business School Barcelona
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
- Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
Contact info
EU Business School Barcelona
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