About this program
Master in Digital Business
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.
Admission requirements
At EU, we understand that choosing a master's program that fulfills your professional objectives while fitting your educational goals is a process that requires a lot of research and deliberation. EU's dedicated admissions team is available to help students with any queries or questions they might have. To find out more about EU Business School, we also encourage students to visit our campuses, meet current EU students and attend our classes and open day sessions.
Admission Requirements:*
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
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Learn moreProgram content
Year 1
Term 1
- Digital Business Ecosystems
- Digital Finance: Navigating Emerging Opportunities
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Digital Marketing Strategies and Social Media
- Digital Business Design and E-Reputation Management
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
- Digital Economy
- The Entrepreneurial Digital Business Model
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Tuition
Tuition fee per semester: € 5,200
Qualification
Credits:60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:
- Discover the impact that digital business is having.
- Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
- Understand digital culture and gain hands-on knowledge on how to build a startup.
- Study how new technologies are crafting the digital reality and what is to come in the next years.
Career paths
The Master in Digital Business is designed to provide students with digital business understanding and the skills needed in business today. Graduates of this master may be interested in the following careers.
- Digital Transformation Manager
- Digital Marketing Manager
- Digital Business Analyst
- Head of Ecommerce
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About this institute
Welcome to EU Business School
The EU Group (EU) is a network of professionally-accredited, multicultural, high-ranking business schools established in 1973. We have campuses in Barcelona, Geneva, Munich well as our Digital campus. In addition to small, dynamic classes offered in English, EU students also...
Why study at EU Business School Barcelona
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
- Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
Contact info
EU Business School Barcelona
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