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BA - (Hons) in Business Management & Marketing

EU Business School Munich
Program overview
3 years
Full time
Bachelor's degree
Start dates
Munich
October 2020

Munich
February 2021

Munich
October 2021

Munich
February 2022

Program description

BA - (Hons) in Business Management & Marketing

Our Bachelor of Arts (Hons) in Business & Marketing program introduces students to the fundamentals of the modern marketing world and how different departmental functions work within real businesses.

The skills learned through the business management and marketing program in Munich will allow students to combine elements of different business disciplines and develop as a successful marketer.

The course is also offered in Barcelona.

Admission requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent.

  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.


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Program content

Year 1

First Semester (30 ECTS)

  • Understanding People in Organizations
  • Understanding the Global Business Environment
  • Business Economics

Second Semester (30 ECTS)

  • Finance and Business Performance
  • Developing an Enterprising Mindset
  • Marketing Fundamentals

Year 2

Third Semester (30 ECTS)

  • Quantitative Skills for Business
  • Principles of Responsible Management
  • Integrated Marketing Communications

Fourth Semester (30 ECTS)

  • Applied Operations Management
  • Managing People
  • Digital and Social Media

Year 3

Fifth Semester (30 ECTS)

  • Global Business & Strategy
  • The Business Consultancy Project Part I
  • Marketing Strategy

Sixth Semester (30 ECTS)

  • Developing Leadership & Management
  • The Business Consultancy Project Part II
  • Market Sensing

Qualification

During this program students will:  

  • Learn how to foster a customer led approach toward all business opportunities
  • Evaluate contemporary marketing theories
  • Apply innovative concepts and techniques to achieve key marketing opportunities

Degree Awarded

  • A U.K. state-accredited Bachelor of Arts (Hons) in Business Management degree awarded by the University of Derby. 
  • The Bachelor of Arts (Hons) in Business Management has the additional benefit of being accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an additional qualification - CMI's Diploma in Leadership and Management. 

Career opportunities

Graduates of our business management and marketing degree can pursue careers in:

  • Branding
  • Digital and Social Media
  • Entrepreneurship
  • Management

Request info

Want to know more about this program, BA - (Hons) in Business Management & Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Munich

Get your Business Degree in Munich!

Established in 1973, EU Business School (EU) is a multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the...


Read more about this school

Contact info

EU Business School Munich

Theresienhöhe 28
80339 Munich
Germany

 Show phone number
www.euruni.com

Request information

Want to know more about BA - (Hons) in Business Management & Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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