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MBA - Digital Business

EU Business School Montreux
Program overview
1 year
Full time/part time
Master's degree
Start dates
Montreux
October 2020  (English)
January 2021  (English)
March 2021  (English)
October 2021  (English)
January 2022  (English)
March 2022  (English)

Program description

MBA - Digital Business

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand sectors. The MBA in Digital Business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Participants of this program will focus on marketing and branding essentials, learn how to build and maintain a corporate digital business as well as learn from the point of view of the consumer.

The course is also offered in Barcelona, Geneva and online.

Admission requirements

  • 1 certified copy of high school diploma.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native or equivalent.
  • Minimum five years of successful managerial experience.
  • Applicants must be aged 25 years or older.

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Program content

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Crafting Your Future

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation
  • Career Planning (seminar)
  • Communication Skills (seminar)
  • Crafting Your Future

Term III

  • Digital Marketing Strategies
  • Crafting the Digital Business Model
  • Digital Business Architecture
  • Digital Business Design
  • The Digital Consumer

Qualification

During this program, students will:

  • Learn how to take a practical approach to real life digital business case studies.
  • Develop skills surrounding the key marketing and branding components of an online business.
  • Analyze the issues managers face in internet-based organizations.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
  • A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua

Career opportunities

Graduates of the MBA in Sports Management program in Montreux go on to take on roles in several areas including:

  • Entrepreneurship
  • Marketing and sales interface
  • Consultancy
  • Executive management

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Want to know more about this program, MBA - Digital Business? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Montreux

Study abroad at EU Business School Montreux – a top international business school!

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


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Contact info

EU Business School Montreux

EU Montreux Campus, Villa Ormond
Rue du Lac 18
1815 Clarens, Montreux
Switzerland

 Show phone number
montreux.euruni.edu Program webpage

Request information

Want to know more about MBA - Digital Business? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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