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Master in Marketing

EU Business School Montreux
Program overview
1 year
Full time
Master's degree
Start dates
Montreux
October 2020

Montreux
January 2021

Montreux
March 2021

Montreux
October 2021

Program description

Master in Marketing

As global markets continue to evolve alongside different techniques and consumer behavior, the best marketers are dynamic individuals ready to adapt to change. The Master in Marketing program explores different theories in relation to real life situations in modern marketing.

Students taking part in the Master in Marketing program will learn how to make effective marketing choices, implement analytical, strategic and operational decisions as well as how to overcome challenges within different markets.

The course is also offered in Barcelona, Geneva and online.

Admission requirements

  • 1 certified copy of high school diploma.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native or equivalent.
  • Minimum five years of successful managerial experience.
  • Applicants must be aged 25 years or older.

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Program content

Term 1

  • Foundations of Business Management
  • Business Environment
  • Applied Finance
  • Business Model
  • Becoming a Manager

Term 2

  • Analytical Marketing
  • Strategic Marketing
  • Operational Marketing
  • Marketing Into Action
  • Authentic Leadership

Term 3

  • Marketing Communications
  • International Marketing
  • Industrial Marketing
  • Digital Marketing
  • Effective Negotiation

Qualification

During this program, students will:

  • Analyze how different environments affect marketing practice and how to manage this.
  • Gain a thorough understanding of the relationship between a consumer and business.
  • Combine different marketing theories with real life practice.

Degree Awarded

  • A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.
  • An EU Business School Switzerland private and internationally accredited master’s degree.

Career opportunities

Students completing the Master in Marketing degree will graduate with a valued marketing skillset which will allow them to succeed in:

  • Marketing management
  • Brand management
  • Marketing research
  • Online marketing

Request info

Want to know more about this program, Master in Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Montreux

Study abroad at EU Business School Montreux – a top international business school!

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


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Contact info

EU Business School Montreux

EU Montreux Campus, Villa Ormond
Rue du Lac 18
1815 Clarens, Montreux
Switzerland

 Show phone number
montreux.euruni.edu

Request information

Want to know more about Master in Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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