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BA - Digital Business, Design and Innovation

EU Business School Barcelona
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
Start dates
Barcelona
June 2020

Barcelona
August 2020

Barcelona
October 2020

Barcelona
February 2021

Program description

BA - Digital Business, Design and Innovation

Modern technological advances are changing the way business is conducted. Future business leaders need to be creative, analytical and innovative to succeed. Through this program students will develop the qualities needed to be successful in the digital age.

The program combines the practical development of digital skills with boosting students’ capacity for creativity and entrepreneurial innovation.

This course is also offered in Geneva and Montreux. 

Admission requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent.

  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.


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Program content

Year 1

First Semester

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

Second Semester

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Third Semester

  • Strategic Marketing
  • Business Finance I
  • Human Resource Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Boosting Creativity
  • Digital Skills Development
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Year 2

Fourth Semester

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Digital Economy
  • Innovation and Design Thinking
  • Digital Leadership
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Fifth Semester

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Introduction to Data Science
  • Digital Transformation
  • Entrepreneurship in Digitalization
  • Crafting Your Future: Your Time at EU

Year 3

Sixth Semester

  • The Business Consultancy Project Part I
  • Global Business & Strategy
  • Marketing Across Cultures

Seventh Semester

  • The Business Consultancy Project Part II
  • Developing Leadership & Management
  • International Entrepreneurship

Qualification

Students who take this program will also:

  • Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.
  • Develop management and leadership skills.
  • Demonstrate knowledge of new technologies and innovation.
  • Obtain a practical working background which prepares them for immediate entry into a management position.

Degree Awarded

Upon completing the program, you earn a state-recognized university bachelor’s degree (título propio) from Universidad Católica San Antonio de Murcia (UCAM), Spain and a bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua. In addition, you will be awarded a state-accredited BA (Hons) in Business Management degree from University of Derby, U.K.

Career opportunities

Students completing this major pursue careers in: 

  • Digital startups
  • Online marketing
  • Digital innovation management
  • Information technology

Request info

Want to know more about this program, BA - Digital Business, Design and Innovation? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Videos

Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Barcelona

The EU Group (EU) is a network of professionally-accredited, multicultural, high-ranking business schools established in 1973. We have campuses in Barcelona, Geneva and Montreux as well as our Online campus. In addition to small, dynamic classes offered in English, EU...


Read more about this school

Contact info

EU Business School Barcelona

EU Barcelona Campus
Ganduxer 70
08021 Barcelona
Spain

 Show phone number
www.euruni.edu

Request information

Want to know more about BA - Digital Business, Design and Innovation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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