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Master in Marketing Management - MIM

ESIC Business & Marketing School
12 months
Full time/part time
Master's degree
Scholarships available
Barcelona, Madrid
English
Master in International Marketing - MIM

Program description

Master in International Marketing - MIM

The Master in Marketing Management is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace.

By completing the MIM, participants will gain the key skills and knowledge to evaluate, manage, and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment.
In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.

The MIM is considered among the top graduate programs in Marketing in the world and it is included in the Top 50 Marketing list by Youth Incorporated (2018).

Admission requirements

This program is designed for marketers who wish to develop and reinforce their career both in a national and international context.

  • B2 certificate required

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Program content

Methodological criteria

  • The purpose of our methodology is to create a virtuous circle of action - feedback - analysis - action in the students on our course.
  • Our strategy is based on the following three principles: development of critical thinking, promotion of independent learning (student-centred learning) and providing guidance and professional and academic support.
  • Sessions oriented to decision-making with the right balance of the theoretical and the practical.
  • Individual demand based on assessments, cases and exercises.
  • Defence through team-based presentation of company cases with incremental complexity.
  • Group-based preparation, presentation and defence of a final project or business plan, with individual assessment.

For more information about course content, please visit the institute website. 

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Contact school

Want to know more about this program, Master in Marketing Management - MIM? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Patrick L.B Bendtsen, Master in Marketing Management

About this institute

ESIC Business & Marketing School

ESIC provides the most complete educational offer in terms of business management, with a special focus on innovation, entrepreneurship, and digital economy, both in the undergraduate and graduate area. ESIC is one of the best schools when it comes to...


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Why study at ESIC Business & Marketing School

Spain ranked #6 study abroad country

Spain has been ranked the #6 study abroad country in Europe (and #9 in the world) for 2020! With universities founded as far back as 1218, Spain offers you a wide variety of study opportunities to choose from. Your next big adventure could be waiting for you in Spain, so why not take the plunge?

Contact info

ESIC Business & Marketing School

Camino de Valdenigrales s/n, Pozuelo de Alarcón
28223 Madrid
Spain

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Contact school

Want to know more about Master in Marketing Management - MIM? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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