Master in International Marketing - MIM
The Master in Marketing Management is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace.
By completing the MIM, participants will gain the key skills and knowledge to evaluate, manage, and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment.
In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.
The MIM is considered among the top graduate programs in Marketing in the world and it is included in the Top 50 Marketing list by Youth Incorporated (2018).
This program is designed for marketers who wish to develop and reinforce their career both in a national and international context.
- B2 certificate required
Does this course require proof of English proficiency?
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- The purpose of our methodology is to create a virtuous circle of action - feedback - analysis - action in the students on our course.
- Our strategy is based on the following three principles: development of critical thinking, promotion of independent learning (student-centred learning) and providing guidance and professional and academic support.
- Sessions oriented to decision-making with the right balance of the theoretical and the practical.
- Individual demand based on assessments, cases and exercises.
- Defence through team-based presentation of company cases with incremental complexity.
- Group-based preparation, presentation and defence of a final project or business plan, with individual assessment.
For more information about course content, please visit the institute website.
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Patrick L.B Bendtsen, Master in Marketing Management
About this institute
ESIC Business & Marketing School
ESIC provides the most complete educational offer in terms of business management, with a special focus on innovation, entrepreneurship, and digital economy, both in the undergraduate and graduate area. ESIC is one of the best schools when it comes to...
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