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Bachelor's Degree in Marketing

ESIC Business & Marketing School
4 years
Full time
Bachelor's degree
Scholarships available
Barcelona, Madrid
Bachelor Degree in Marketing - BDM

Program description

Bachelor Degree in Marketing - BDM

This program trains participants to face and solve complete challenges in an increasingly globalized business and marketing environment.

Admission requirements

  • IB Diploma of EU
  • B2 Certificate

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Program content

Learning objectives

The main objective of the Bachelor’s Degree in Marketing is to train participants to perform management, advisory and evaluation tasks in production and service organizations. These tasks can be carried out in the global sphere of the organizations or in any of its functional areas.

Upon completion, participants will be able to bring together all the functional areas of a company to fulfil the general objectives of their production unit within the global economic context, and work to promote good operation and improved results. Specifically, they will be able to identify and anticipate opportunities, allocate resources, organize information, select and motivate people, make decisions, reach the set goals and evaluate results.

The teaching structure includes a strong focus on marketing and it is geared towards providing students with the necessary knowledge and experience in order to fulfil any management function in order to perform successfully at all levels.

The Bachelor’s Degree in Marketing provides participants with knowledge aimed at:

  • Studying several types of organizations andtheir management processes.
  • Analyzing the national and international environment where these organizationsare located.
  • Learning, through theoretical and practical training sessions, about business management, marketing, andpersonal development.
  • Acquiring the social and personal values that are fundamental in today’s society.
  • Developing general capabilities to be used in a wide range of organizations; not only tothose related to business.

For more information about program content, please visit the institute website.

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Contact school

Want to know more about this program, Bachelor's Degree in Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


The international undergraduate students that begin their ERASMUS and Munde at ESIC come from 33 different countries and from highly renowned universities such as ESSEC Business School, Grenoble Ecole de Management, SKEMA Business School, Brock University, EM Normandie and Florida International University.

About this institute

ESIC Business & Marketing School

ESIC provides the most complete educational offer in terms of business management, with a special focus on innovation, entrepreneurship, and digital economy, both in the undergraduate and graduate area. ESIC is one of the best schools when it comes to...

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Why study at ESIC Business & Marketing School

Spain ranked #6 study abroad country

Spain has been ranked the #6 study abroad country in Europe (and #9 in the world) for 2020! With universities founded as far back as 1218, Spain offers you a wide variety of study opportunities to choose from. Your next big adventure could be waiting for you in Spain, so why not take the plunge?

Contact info

ESIC Business & Marketing School

Camino de Valdenigrales s/n, Pozuelo de Alarcón
28223 Madrid

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Contact school

Want to know more about Bachelor's Degree in Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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