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MSc Artificial Intelligence for Marketing Strategy

EM Normandie
1 year
Full time
Master's degree
Scholarships available
Paris
English

Program description

MSc Artificial Intelligence for Marketing Strategy

The MSc Artificial Intelligence for Marketing Strategy programme trains professionals capable of using AI in a marketing context to improve the decision-making process and the performance of a company.
Through the Data Science course, learn how to use the power of Artificial Intelligence to process a large volume of information and make the right decision.

The modules for this program are as follows: 

  • Knowledge of self and the group
  • Trade Negotiation
  • Industrial Marketing
  • Marketing and Business Strategy
  • Customer Relationship Management and e-marketing
  • Communication Strategy and Brand Management
  • Marketing Strategy
  • CSR
  • English 
  • Career Path
  • Memory Methodology

Professional Experience

  • Learning trip to Dublin
  • 1 four-to-six month internship

Admission requirements

The programme is open to students who hold the following degree:

  • Students who hold a four-year bachelor degree or equivalent.

Language requirements for non-native speakers:

  • IELTS 6 / TOEIC 790 / TOEFL 83 OR
  • Proof that English was the medium of study in the candidate university or in his/her professional environment (for at least a year)
  • A GMAT or GRE score is not compulsory but would be to the candidate’s advantage.

Does this course require proof of English proficiency?

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Tuition fees

Cost of programme: €19,400 (including a week-long visit to Dublin)

Qualification

Upon completion of this program, graduates will be awarded a Master's Degree in Artificial Intelligence for Marketing Strategy programmet.

Career opportunities

  • Data Enabler
  • Data Visualization Consultant
  • Marketing Data Analyst
  • Entrepreneur
  • Customer Intelligence Manager
  • E-marketer
  • Operational Researcher
  • Business Intelligence Consultant

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Want to know more about this program, MSc Artificial Intelligence for Marketing Strategy? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

EM Normandie

Founded in 1871, EM Normandie is one of the very first business schools in France. Formed under the French Associations Act of 1901, it is a Private Association Institution in Higher Education & Research. On its five campuses (Caen, Le...


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