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MBA - Digital Marketing

EDC PARIS BUSINESS SCHOOL
Program overview
2 years
Full time
Master's degree
10,400 EUR excl. VAT
Start dates
Paris
October 2020 
October 2021 
October 2022 

Program description

MBA - Digital Marketing

To know the basics of managing a B.U. Master the concepts and techniques of strategic marketing and an operational action plan. Knowing how to manage a brand, a product, an event. As part of the specialization, become an operational expert e-marketing and web strategy.

Admission requirements

Open to students who have a 3 or 4 year degree. Students are also required to produce an application form as well as attend an interview to gauge their motivations Open to students who have a 4 to 5 year degree (3 year degrees can be accepted under certain conditions)


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Program content

1st Year Program

  • Business environment: IFRS standards, Taxation, Financial Markets
  • Accounting & Control: Accounting management, Consolidated financial statements, Management control
  • Evaluation: Financial analysis, Valuation of a business plan,
  • Private Equity Tools & Techniques: Financial Mathematics, Advanced Computer Tools, Financial Databases (Reuters,...)
  • Management fundamentals: KPI Finance, HR & Team Management, Corporate Strategy, Change Management, Business Plan Learning by business game
  • Professional development: Skills Porfolio, Business English

2nd Year Program

  • Acquisition strategies: in-depth financial analysis, corporate valuation, mergers & acquisitions, LBOs and venture capital
  • Financial engineering: Corporate financing, Financial products, Advanced cash management, International project financing
  • Financial management tools: Financial communication, Financing law, Risk management, Advanced IT and VBA
  • Fundamentals of management: Design Thinking, Agile Strategies & Management, From Business Model to Business Plan, Kick-off (product/project launch), Project Monitoring & Reporting Learning by Business Games
  • Professional development: Professional thesis, Business English

Scholarships & funding

Students who meet certain criteria can win a company financed scholarship through our MBA EDC endowment fund the Philanthropy Development.

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Want to know more about this program, MBA - Digital Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

EDC PARIS BUSINESS SCHOOL

EDC Paris BS, a member of the Conférence des Grandes Écoles (CGE), issues a diploma approved by the Ministry of Higher Education and Research conferring a Master’s Degree that is internationally accredited. EDC Paris BS offers students the opportunity to...


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Contact info

EDC PARIS BUSINESS SCHOOL

70
Galerie des Damiers
92415
France

Request information

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