MBA - Digital Marketing
To know the basics of managing a B.U. Master the concepts and techniques of strategic marketing and an operational action plan. Knowing how to manage a brand, a product, an event. As part of the specialization, become an operational expert e-marketing and web strategy.
Open to students who have a 3 or 4 year degree. Students are also required to produce an application form as well as attend an interview to gauge their motivations Open to students who have a 4 to 5 year degree (3 year degrees can be accepted under certain conditions)
Does this course require proof of English proficiency?
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1st Year Program
- Business environment: IFRS standards, Taxation, Financial Markets
- Accounting & Control: Accounting management, Consolidated financial statements, Management control
- Evaluation: Financial analysis, Valuation of a business plan,
- Private Equity Tools & Techniques: Financial Mathematics, Advanced Computer Tools, Financial Databases (Reuters,...)
- Management fundamentals: KPI Finance, HR & Team Management, Corporate Strategy, Change Management, Business Plan Learning by business game
- Professional development: Skills Porfolio, Business English
2nd Year Program
- Acquisition strategies: in-depth financial analysis, corporate valuation, mergers & acquisitions, LBOs and venture capital
- Financial engineering: Corporate financing, Financial products, Advanced cash management, International project financing
- Financial management tools: Financial communication, Financing law, Risk management, Advanced IT and VBA
- Fundamentals of management: Design Thinking, Agile Strategies & Management, From Business Model to Business Plan, Kick-off (product/project launch), Project Monitoring & Reporting Learning by Business Games
- Professional development: Professional thesis, Business English
Scholarships & funding
Students who meet certain criteria can win a company financed scholarship through our MBA EDC endowment fund the Philanthropy Development.
About this institute
EDC Paris BS, a member of the Conférence des Grandes Écoles (CGE), issues a diploma approved by the Ministry of Higher Education and Research conferring a Master’s Degree that is internationally accredited. EDC Paris BS offers students the opportunity to...
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