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Master in Sponsorship, Events Organization and Protocol

EAE Business School
12 months
Full time
Master's degree
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Program description

Master Organization Events Sponsorship Protocol

The Global Alliance for Public Relations and Communication Management emphasizes that strategic communication is becoming a key factor in view of the growing need for cooperation, productivity and empathy with different stakeholders. In the 21st Century, along with the expansion of technology and the need for public and private organizations to have an increasing well-crafted and defined public image, the fields of sponsorship, events organization and protocol are undergoing unprecedented growth.

One clear demonstration of this is the increasing level of resources that organizations allocate to these tools, which take on a strategic role in projecting an organization’s corporate and institutional identity and reputation at both an internal and external level. This growth has led to a dramatic increase in the demand for professional profiles specializing in the effective management of these strategic communication instruments used for institutional purposes, who are equipped to operate in a market in which traditional communication actions are no longer sufficient.

EAE Business School’s Master in Sponsorship, Events Organization and Protocol gives students a firm grasp of the techniques and approaches that enable them to ensure the effective public projection of their organization, as well as a comprehensive knowledge of the most useful tools for defining and fine-tuning identities, organizational visibility and positioning in space and time, all from a revitalized, contemporary perspective aligned with modern demands.

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About this institute

EAE Business School

EAE Business School

EAE Business School is a global higher education center located in Spain. Founded in 1958, EAE Business School focuses on management programs. For over 58 years, more than 65,000 executives and professionals from 72 countries have been educated in business...

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Contact info

EAE Business School

Joaquín Costa
41 28002 Madrid

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