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Master of Science in Strategic Product Design

Delft University of Technology

Program description

Master of Science in Strategic Product Design

The master of Strategic Product Design teaches students how to choose a strategic product direction based on insights from the external environment (market analysis, consumer and behaviour research, trends and future scenarios, governmental policies, and new technologies and materials) and the wishes and possibilities of the company (product strategy, brand identity, mission/vision, resources). The translation of the chosen strategic product direction into proposals for product concepts (including engineering and design guidelines) will also be of central concern.

In courses as Product Strategy & Brand Management, Context & Conceptualisation, New Product Commercialisation, Internationalisation, Consumer Research, Creative Facilitation, New Product Economics, and in two master projects, students learn how to collect and synthesise information on the internal and external environment, conceptualise and visualise strategic product directions, develop product concepts for the chosen strategic product direction, build the business case for different product concepts, assess the fit of the product concept with the brand identity, and forecast the market feasibility of the concepts.

Line of business

Students with a master in SPD are great candidates for jobs as strategic designer, product/brand manager, NPD project leader, innovation consultant and design/brand consultant.

Strategic product designers help companies to initiate, create and introduce strategically sound and commercially successful products and services for clients and customers who live and act in an international competitive environment. The SPD master emphasizes the fuzzy front end of the new product development (NPD) process.

Admission requirements

Main requirements:

  • A good university BSc degree in a main subject closely related to the MSc programme to which you are applying
  • A BSc Cumulative Grade Point Average of at least 75% of the scale maximum
  • Proof of English language proficiency

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Tuition fees

Tuition fee for 2011-2012 academic year

For students with EU/EFTA nationality or Surinamese nationality
around € 1,713 per year (all programme)

For students with non EU/EFTA nationality

  •                    all Bachelor's programmes € 8,000,- per year
  •                    all Master's programmes € 12,500,- per year 
  • The various TU Delft joint programmes have their own individual tuition fees and Tuition fees for TU Delft’s programmes are reviewed annually

    You will need approximately € 1.500,- to cover initial settling-in expenses. The cost of living and study, including food, accommodation, transport, books, and obligatory health insurance is estimated to be between € 850 and € 1.100,- per month.


    Delft university of Technology has a number of technological ‘dream teams’ competing in events around the world. Study at the forefront of innovation and technology and join the dream team with TU Delft.

    About this institute

    Delft University of Technology

    Welcome to Delft University of Technology!

    Delft University of Technology combines the strenghts of a modern university with a rich tradition. The University's eight faculties are at the forefront of technological development, and their work is contributing to scientific advancement in the interests of society. Delft...

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