About this program
Marketing Management MSc
The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It’s an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.
You’ll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.
Grounded in the latest theory and with a strong focus on practical elements, you’ll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.
This programme is an ideal choice if you’re looking to start a career in marketing, and offers students the opportunity to learn the fundamentals of the industry, so it’s suitable even if you’ve previously studied other subjects such as finance, the arts, computing, engineering or architecture.
Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.
No previous experience in marketing is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience.
Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.
English Language requirements
If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.
English language tuition is available at DMU both before and during the course, if required.
For more information about admission requirements, please visit the university website.
Does this course require proof of English proficiency?
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Graduates from the course are now pursuing successful careers in large multinational organisations and medium-sized entrepreneurial businesses, typically in roles such as product development, brand management, digital marketing, marketing communications, market research, customer service management, e-marketing and sales.
Scholarships & funding
Several scholarship options are available. Please check the university website for more information.
The course is also available in part-time options.
Modules include formal lectures, tutorials, workshops and interactive sessions.
2021/22 tuition fees
- UK/EU students: £7,700 per year.
- International students: £14,600 per year.
- Marketing Theory and Practice
- Managing Advertising and Communications
- Marketing Research in Practice
- Strategic Customer Engagement
- Research Methods for Marketers
- Marketing Management Simulation
You will choose one further elective modules. The following are typical of the elective modules offered:
- Advanced Marketing Analytics
- Direct and Digital Marketing
- Strategic E-marketing
- Creative Brand Strategy
- Consumer Culture and Behaviour
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About this institute
De Montfort University
De Montfort University (DMU) in England welcome hundreds of European students every year for one of our 300 courses at foundation, undergraduate and postgraduate level. We have approx. 25,000 students studying in our 4 faculties; Business & Law; Health &...
Why study at De Montfort University
- Ranked 20th for Graduate Prospects (The Times & Sunday Times Good University Guide 2020)
- In the top 10% of institutions overall recognised by the Times Higher Education’s Impact Rankings 2020
- TEF Gold Award in the 2017 Teaching Excellence Framework – the only government-endorsed measure of teaching quality in higher education.
- Campus of the Future - DMU has invested £136m in transforming its campus, creating new green space in Leicester and using renewable energy technology. Four of the largest campus buildings generate renewable energy via more than 1,110 solar panels, and a wood biomass boiler cuts out the need to burn fossil fuels.
- 2030 Climate Action - More than 100 students and staff have taken part in carbon literacy training to understand how choices like transport, clothes, overseas travel and food impact the planet. DMU and the University of Leicester have teamed up with Leicester City Council to deliver the training in city schools. DMU has halved its carbon dioxide emissions since 2005.
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